SEGA have been looking to break into a truly global market with cover shooter Binary Domain, not just appealing to Japanese or Western audiences, but both. The game's producer has suggested that the game was designed to be a shooter (the team previously worked on the less frenetic Yakuza series) because that would provide the greatest 'window of entry' for gamers.
"After all these years making only Japanese games I thought there's a challenge in meeting a worldwide audience - not just Japanese or western, but the audience as a whole," said producer Toshihiro Nagoshi, chatting with CVG. The challenges facing us making that decision is that you have to consider everyone. You can't lean to one audience or the other and you have to consider what different people relate to.
"For Binary Domain a Japanese and UK writer collaborated on the story and all the little dialogues. Subtle differences were discussed so as not to alienate anyone despite where they're from."
Nagoshi acknowledged that it was the studio's first shooter, but that there was a specific reason for the choice of genre - mass appeal.
"The genre was chosen to have the biggest window of entry for as many gamers as possible. Yes it's the studio's first shooter and there's a lot of challenges. Within the studio there are so many who are total enthusiasts and who play a range of western titles."
He also said that the studio had tried to assess gaps in the genre to identify where the 'genre had been lacking.
"I've looked at a lot of shooters for good references. But also there's a good point of comparison: identifying where the genre lacked and trying to bring something new to it. We wanted to contribute to the 'gap', and this is where having robotic enemies comes in. It ties heavily into the gameplay and with the very detailed procedural damage, giving you a different sense of feeling [to other shooters].
"Existing titles were a great reference, though, taking what works, then figuring out what we can contribute to the genre."
Binary Domain release in mid-February on PS3 and Xbox 360, you can check out our preview here.