Kaz Hirai Positive In Face Of Slow Vita Uptake
Sony CEO Kaz Hirai has admitted that PlayStation Vita sales haven't exactly been healthy since its launch last year, but that there's still demand for the powerful dedicated handheld.
"I would say [Vita sales are] on the low end of what we expected,” Hirai told the Wall Street Journal after a CES presentation. However, he continued to suggest that consoles can't be deemed sucessful or unsuccessful until several years into their lifespans, using the initially-sluggish PS3 as an example, stating "long-term is what is important."
In follow-up comments made to The Verge, Hirai contended that many gamers still want dedicated gaming handhelds, and that The Vita will be able to compete with the ever-expanding smartphone and tablet market.
"Based on the consumer feedback that we've been receiving, there is certainly a very large segment of the video game market that wants to play immersive games on a dedicated device, as opposed to playing casual games on smartphones," he responded.
"Between that and home-based consoles as well, they're not going to go away any time soon."
Worldwide Vita sales reportedly stood at 2.2 million in June 2012, with many potential buyers concerned about the lack of consistent software support. Sony will have to significantly step things up this year after what can only be described as a hopeless Christmas offering, perhaps with a rumoured price cut.