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Sony: Developing New IPs Is "Absolutely Critical"

Jonathan Lester
PS3 games, Sony

Sony: Developing New IPs Is "Absolutely Critical"

Sony has been acquiring studios and pumping out new IPs left, right and centre over the last few years, and PlayStation CEO Andrew House believes this strategy is "absolutely critical" to their success.

After checking out Beyond: Two Souls, The Last Of Us and The Unfinished Swan at E3 2012, I'm inclined to agree.

Speaking to MCV, House stated that publishers have a responsibility to experiment with new projects, developers, IPs and ideas - and it always comes back to them in a good way.

"It is absolutely critical."

“We’ve always felt that the strength of our platform has been a kind of symbiotic relationship between the platform being created and strengthened by new experiences. And then that reinforcing the strength and one hopes the longevity of the platform overall.”

House also slammed the suggestion that innovation is only possible in the first two years of a console's life cycle, suggesting that console manufacturers have a duty to continually experiment and give players new things to sink their teeth into.

“I’ve heard conventional wisdom in the industry that says – and it is kind of like an American presidency – that the first two years in a lifecycle is the only chance to innovate with a new audience. We take a different view."

“It is part of the role of a platform holder to have the confidence and to make the investment where necessary to show that six years into a lifecycle, there is a significant audience that is going to actively peruse new IP. And the onus on that is to deliver on those expectations.”

This philosophy has brought us the likes of Journey and Datura alongside heavy litters like Uncharted, and we reckon that it's put them in a strong position for next year's console reveal.

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