Plans To Focus On The "Family & Social Markets"
With the best will in the world, it's not possible to say that PlayStation Move has been a runaway sales success. Sony seems to agree, and readily admits that they 'could and should' have sold more of their motion control peripherals in the UK. However, Sony also plans to boost sales by aggressively advertising towards certain demographics, as well as a stronger lineup of dedicated games including the long-awaited Sorcery. Full quotes and details below.
Chatting to MCV, SCE UK Boss Fergal Gara admits that Move sales were disappointing over the last year, and that sales and quality of supporting software has been "widely different." Apparently forthcoming games like Sorcery and compatible titles like BioShock Infinite will help to shift more units.
I’d say we have a solid foothold with [Move]. Could it, should it, have done more? I think so.
It is the strength of the software that goes with it that is paramount. And we’ve had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter.
So I’d say we are in the market, we have got a shout. Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling up.
SCE Boss Jim Ryan believes that specifically targeting the family audience with "very energetic" marketing will also pay dividends.
Across Europe, the middle part of 2011 was slower than we’d have liked. There are few things that we have got a lot more clear-minded about in terms of targeting the family, social markets, and not being all things to all men with Move.
We were very energetic in our marketing, and the early signs are that that has paid off.
Correct me if I'm wrong, but "not being all things to all men" and "targeting the family and social markets" does sound a little bit worrying from a hardcore gaming standpoint. Only time will tell.
Do you own a PS Move? Should more gamers buy into PS3 motion control? Let us know in the comments.