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Sony: Move 'Could And Should' Have Been More Successful

Jonathan Lester
Motion Control, Playstation Move, PS3, Sony

Sony: Move 'Could And Should' Have Been More Successful

Plans To Focus On The "Family & Social Markets"

With the best will in the world, it's not possible to say that PlayStation Move has been a runaway sales success. Sony seems to agree, and readily admits that they 'could and should' have sold more of their motion control peripherals in the UK. However, Sony also plans to boost sales by aggressively advertising towards certain demographics, as well as a stronger lineup of dedicated games including the long-awaited Sorcery. Full quotes and details below.

Chatting to MCV, SCE UK Boss Fergal Gara admits that Move sales were disappointing over the last year, and that sales and quality of supporting software has been "widely different." Apparently forthcoming games like Sorcery and compatible titles like BioShock Infinite will help to shift more units.

I’d say we have a solid foothold with [Move]. Could it, should it, have done more? I think so.

It is the strength of the software that goes with it that is paramount. And we’ve had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter.

So I’d say we are in the market, we have got a shout. Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling up.

SCE Boss Jim Ryan believes that specifically targeting the family audience with "very energetic" marketing will also pay dividends.

Across Europe, the middle part of 2011 was slower than we’d have liked. There are few things that we have got a lot more clear-minded about in terms of targeting the family, social markets, and not being all things to all men with Move.

We were very energetic in our marketing, and the early signs are that that has paid off.

Correct me if I'm wrong, but "not being all things to all men" and "targeting the family and social markets" does sound a little bit worrying from a hardcore gaming standpoint. Only time will tell.

Do you own a PS Move? Should more gamers buy into PS3 motion control? Let us know in the comments.

Add a comment5 comments
gunnx  Jan. 12, 2012 at 15:21

I picked one up to use with a golf game and it works really well, so no faults on the hardware for me but I've not rushed out to buy anything else. so its very underused. I suppose what I got out of it was that I don't need motion control to play/enjoy games, the pad does the job!

RiKx  Jan. 12, 2012 at 16:43

I bought it at launch with resi5 thinking the controls would be pretty intuitive with that. Turns out it was the opposite and i haven't played it since! Used it on heavy rain but mostly i think that 'game' sucks so...

DivideByZero  Jan. 13, 2012 at 12:37

Resi has crap controls, period. Everyone I know who has played it says it's a great game with really bad controls, pad or move.

The sports game is a lot of fun, really enjoy the Bocce.

As for the hardware, i think it's great. Sony have been very clever and taken the best bits from the Wii and the Kinect to make a truely epic system. But year, more good games please.

RiKx  Jan. 13, 2012 at 12:42

"Resi has crap controls, period. Everyone I know who has played it says it's a great game with really bad controls, pad or move."

True, its just I expected it to be better with the move, the opportunity was there for it to be redeemed with move and it wasn't, it was even worse i felt.

DivideByZero  Jan. 13, 2012 at 13:01

I got this for my Mum for xmas as she is a big fan of the resident evil series. I also got her Move... so I am sure I will hear all about how bad the controls are very soon!

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