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Sony: No Official PS Vita Price Cut For UK

Jonathan Lester
Price cut, PS Vita, Sony, UK retail

Sony: No Official PS Vita Price Cut For UK

Retailers Free To Compete On Their Own Terms

Sony announced that the PS Vita would receive an official price cut in the US and mainland Europe yesterday, but according to a new statement made to Dealspwn.com, it appears that retailers will have the final say in the UK.

"Regarding the UK price for PS Vita, we don't set recommended retail prices (RRP)," a Sony spokesperson told us earlier today. "Therefore its probably best to check a few retailers in order to find the best price, as this is likely to slightly vary between them."

We've asked for clarification regarding memory sticks. UPDATE: Apparently "nothing has been mentioned" about memory cards, but we'll keep you posted if we hear differently.

As always, your best bet is to follow our parent site HotUKDeals for the latest - and smartest - bargains on Sony's handheld. We'll keep you up to date with the best of the bunch.

UPDATE 2: Zavvi has slashed the Vita's price down to £143.99. Though the price cut may not be official, retailer competition should still lead to some tasty savings.

Add a comment14 comments
Tsung  Aug. 21, 2013 at 11:18

Wow, talk about sticking two fingers up to the UK market. Still being in the EU we should be able to buy from anywhere in Europe and get the best price.

AshW  Aug. 21, 2013 at 11:36

We already have the best price.

The current list price for a Vita at amazon.co.uk is about the same as what the price will be after the european price cut and has been for several months. You can get it with the 8gb memory card and 10 games for the same price.

I don't know exactly how RRP works but I don't think anyone is sticking two fingers up at anyone.

Edit: Cheaper memory cards would be cool though. Those things are expensive.

Last edited by AshW, Aug. 21, 2013 at 11:39
Late  Aug. 21, 2013 at 12:35

I think a lot of companies swerve giving a RRP in the UK due to price fixing implications - preferring instead to just supply to the UK retailers at whatever their normal supply price is and letting our retailers find the balance that works.

If they're lowering RRP in NA and Europe that means they're lowering the price at which they sell to retailers. And if they're lowering the price at which they sell to retailers in NA and EU they'll lower them to retailers in the UK too.

With no RRP over here we won't necessarily see prices drop like we would if an RRP were in place. At first some retailers will reap the benefit of a higher profit margin. But that's not sustainable, and the price will have to fall as competition increases.

So despite the absence of a reduction in RRP, I fully expect to see prices fall over here in the second half of the year.

JonLester  Aug. 21, 2013 at 13:20

Zavvi have fired a broadside by slashing their price down to £144. The fact that our games market is entirely based on retailer competition will likely lead to a bit of a price war despite Sony's inability to control it.

Xeonian  Aug. 21, 2013 at 13:22

I've been searching since last night for a write up on what this means for the UK, even asking at the official PS blog, and this is the first outlet that seems to have bothered reporting on it, so good work.

So the implication is they're doing nothing officially over here to reduce the price of the memory cards? That's a bummer. With how overpriced they are - 3-4 times the cost of equivalent size, faster MicroSD cards - I was pretty excited at a price drop, now that the 8GB card I got at launch is reaching capacity. Not as likely to be driven down by competition either, since it seems fewer retailers stock cards than the Vita itself. Still, keep us informed should you hear anything otherwise!

JonLester  Aug. 21, 2013 at 13:28

@Xeonian: Thanks! However, there's a big difference between 'no official price drop' and 'no price war.' Retailers are completely free to set their own prices and compete with one another, and they've already started doing so. Now that Zavvi have kicked things off, I'd be surprised if Amazon don't follow suit, perhaps along with ShopTo for starters.

Last edited by JonLester, Aug. 21, 2013 at 13:36
Xeonian  Aug. 21, 2013 at 13:38

@JonLester: Yeah, I appreciate the distinction. It's just that, as someone who already owns a Vita and is only interested in getting a larger memory card, it's hard to be optimistic for reductions when it seems that only a few places offer the 16GB card and fewer still the 32GB, and Amazon being the only place offering anywhere near a reasonable price even before yesterday's conference.

JonLester  Aug. 21, 2013 at 13:55

@Xenonian: Sure thing, to be honest, I just wanted to make the distinction clear for other readers. I've asked Sony to keep us posted about memory card pricing beyond their non-committal statement of "nothing has been mentioned," and will update if and when.

It's hard to know whether retailers will be keen to slash memory card prices, or keep them high to absorb leaner profits on PS Vita deals.

fluff86  Aug. 21, 2013 at 14:09

Does anyone know if there are any real differences between uUK and USA units of the console and memory cards, would I need a new adapter or just a plug socket adapter for example, probably going America laterin the year so may pick up a consol and / or memory card if it works out better there by then, in no real rush as I have an endless backlog of ps plus games and a couple of lengthy psp rpgs to be going on with!

JonLester  Aug. 21, 2013 at 14:21

As far as I know there's no real difference beyond the plug, which you could just buy a three-pin adaptor for. You can register an EU PSN account on an American or Japanese unit.

phil16  Aug. 21, 2013 at 14:25

As someone who picked up a Vita when game slashed the preowned models to £99 back in May I'm very much looking forward to cheaper cards... My 16Gb is full thanks to PS+!

Xeonian  Aug. 21, 2013 at 21:18
Late  Aug. 22, 2013 at 11:01

Now £39.99 @ amazon. Almost down to reasonable prices!
It's only been a day and they've effectively dropped by a third. It's possible/likely it'll go lower in the next few weeks - but tbh it's already dropped more than I thought it would in the first month.


fluff86  Aug. 22, 2013 at 14:31

Cheers jon, no region lock on games or memory either, handy, and I won't even need a voltage adapter for the charger, guess I'll have a look and see which side of the pond is cheaper before I change my spending money up I guess, be a bit silly not to take advantage of all these free games at somepoint, with a bit of luck the prices will creep down a bit more by December

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