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Sony Patent For Mid-Game Adverts Found

Carl Phillips
Adverts, BEST BRAND SODA, BUY IT NOW, Patents, Sony

Sony Patent For Mid-Game Adverts FoundBUY BEST BRAND SODA TODAY

Well, this one could prove to be an interesting topic. A user on NeoGAF has discovered a patent filed by Sony back in July of last year. Titled “Advertisement Scheme for use with interactive content,” the summary of the idea is that adverts would “suspend” gameplay temporarily and then resume as normal.


The patent goes into more detail, with illustrations and descriptions on how a warning would appear on the screen as gameplay would be slowed down. The player would have to watch the advert in full before gameplay was slowly resumed, possibly rewinding the action by a few seconds. Before anyone blows a fuse at such an idea, it is worth mentioning that Eurogamer have pointed out how this is a similar patent to one Sony filed back in 2006, so it could very well just be their way of protecting the idea so no-one else can use it.

One must wonder though; could this be linked with yesterday's rumour of Sony heading into cloud-based gaming arena? Time will ultimately tell, but we’ll be sure to keep you posted in the run up to E3.

Add a comment11 comments
Late  May. 25, 2012 at 12:40

Can't see it.
Product placement is so much more subtle and less likely to cause controversy.

hurrakan  May. 25, 2012 at 12:53

No dice, man.

Sine the appearance of adverts on my Xbox 360, I've stopped using my Xbox 360. That's zero advert "impressions" from me.

Quietus  May. 25, 2012 at 13:20

Dag nammit!

I drive with my car radio off, because the adverts get on my ****. I don't watch much TV for the same reason. They can **** right off!

Ray118  May. 25, 2012 at 13:23


Adverts during a game? no way. But I bet they would make a large profit from this and still give gamers ridiculously overpriced half finished games and then make you pay for DLC on top.

DivideByZero  May. 25, 2012 at 13:28

That does take the p***. If you BUY the game, then you shouldn't have bloody adverts in it. At the start / end / menu then fine, subtly done like billboards etc, fine... but in game. No. They don't stop films at the Cinema half way through and flash products at you, same with DVD.

It's a fair cop when it's TV and you ARE WATCHING IT FOR FREE... but if you have paid money... a lot of money... then that takes the p***.

I assume we will be seeing discounted prices on games then? (I actually doubt that... but we should, right?!)

cal8889  May. 25, 2012 at 13:54

Anyone played Grid lately? all the banners along the track are for new movies coming out

MattGardner  May. 25, 2012 at 14:09

Crafty product placement is nothing new. It's far more likely that this will tie into freemium material, if it ever comes into play.

Or maybe ad-fuelled cloud gaming.

Or maybe just a precaution to make sure MS don't use it.


DivideByZero  May. 25, 2012 at 17:21

There was a massive backlash when they added banners on billboards in Battlefield 2142 and it ended up not going live... with things like Grid / Burnout I actually prefer real adverts to half arsed fake ones... it adds to the realism and the adds are usually better made.

Jaffo  May. 26, 2012 at 09:00

Anyone played Grid lately? all the banners along the track are for new movies coming out

I'm quite happy with the way Codemasters do that in their games. I'd be fine with similar ads in other games but anything that interrupts gameplay like this will hopefully feel the full wrath of gamers.

fanpages  May. 27, 2012 at 00:31
Kopite211  May. 27, 2012 at 00:39

Anyone that played the PSN version of Wipeout last year will know all too well about adverts popping up on loading screens, needless to say I'd seen enough of Clash of the Titans within two races....

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