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Sony On PS4: "We've Got The Gamer On Our Side"

Jonathan Lester
Gamescom 2013, PS4, Sony

Sony On PS4: "We've Got The Gamer On Our Side"

Being Cheaper Helps Too

Sony have acknowledged that there's more to console cycles than simply being the cheapest - in that appealing and catering primarily to gamers will ultimately pay off.

SCEA chief Jack Tretton mused about the last console generation, in which the PS3 released as the premium-priced product.

“I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition, and the lowest priced system isn’t always the most successful,” Tretton said in an interview with Bloomberg. [via Gamespot]

“But being cheaper than your competition is never a bad thing,” he followed, suggesting that getting gamers on-side is the most important thing of all. “I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got to execute,” he continued.

“The most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”

£349. November 29th. Are you getting on board, or has the Xbox One's impressive Gamescom showing and launch lineup grabbed your attention? Or, erm, are you going to just stick with loads of great current-gen games and the PC for now?

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