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Sony: No Need For A "Re-Look" On Vita Strategy

Matt Gardner
3DS, Andrew House, Handheld gaming, Portable gaming, PS Vita, Smartphones, Sony
Playstation Vita

Sony: No Need For A "Re-Look" On Vita Strategy

SCE president Andrew House has played down fears of a stalling position in the handheld market for the Vita, suggesting that there's no need for a "re-look", reasserting the Vita's unique potential and outlining challenges ahead, and defending the floor time that the handheld got at E3, particularly in the Sony press conference.

Which was minimal...aside from Ubisoft saving the day, again.

Talking to MCV, House maintained that the system can “deliver very differentiated ‘only on Vita’ extensions of great console games.”

“We thought we gave Vita a good shout during the conference," he said, presumably with a straight face. "We demonstrated by highlighting things like YouTube, that there is commitment to give the range of network services, making sure that it has a multi-functional aspect,” he said,” and then I think there is another opportunity, a sort of third pillar to the strategy, which is how we can fully take advantage of a digitally connected device.

“To explore access to different kinds of content and new content models – starting with PSOne and leveraging the assets that we already have. I joked that the movie studios have been doing this for 50 years. And we as an industry are starting to get to grips with that.”

House noted that smartphones, tablets, and the resurgence of the 3DS have created a “very competitive space” when it comes to the handheld, portable market, and stated that Sony needs to better emphasise the experiences that “define and differentiate Vita”, in particular highlighting "‘only on Vita’ extensions of great console games.”

"I don’t think there has been a need for a re-look," he said. "We are in what is a very competitive space. I think we need to put more emphasis on the kinds of experiences that define and differentiate Vita. That is always going to be one of its objectives. But there needs to be a reinforcement on that.

"But also, because it is for us the first truly networked portable device in our proprietary gaming space, there is a need to think more broadly about the implications of that for our business model, and to think about how the consumer wants to acquire content."

House pointed out that 20% of the Vita's content is delivered digitally, asserting that there's a market for further digital products, and that there's “an appetite in this space.”

“It just creates a need for us to think through our business model in a broader way than before,” he said.

Add a comment2 comments
condracky  Jun. 19, 2012 at 16:55

“It just creates a need for us to think through our business model in a broader way than before,” he said.

Yup, that's a "re-look".

RiKx  Jun. 19, 2012 at 17:20

^ What he said. lol :)


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