SCE UK has gotten itself a new boss in the shape of Fergal Gara and, according to the recently appointed head, the company could use a little bit of sharpening up to ensure they become leader of the pack once more.
“What I find at SCE is that we’ve lots of passionate and committed people. But there’s definitely an opportunity to up the pace of our competitiveness,” said Gara, talking to MCV.
“We still have a bit of a hangover – at least in the UK company – from the days of being market dominant. I don’t think we are as sharp as we can be. There’s room for improvement there.
“So it’s not change everything, but it is turn up the dial, and learn to compete as I have experience doing myself.”
Some of that experience has come from mixing it up in the world of supermarket retail, and Gara is under no illusions about the tough job that faces him, noting the "cutthroat" nature of the UK retail landscape.
“The UK retail environment is renowned for being the most competitive in the world. And if you take the supermarket end of that, that’s as blood bath as you can get,” continued Gara.
“One thing you gain from that market is a competitiveness; you have to have it, plus an immediacy. You don’t hang around and wait to react. I am used to daily numbers – if not hourly numbers – so if we were launching a big gaming title we would be on top of the numbers by the hour.
“We’d be the first in with a re-order. And that’s really exciting.” [MCV]