'More Affordable' Bundles & Cost Reduction In The Works
Sony has revealed more of their PS Vita strategy over the last couple of days, suggesting that a range of 'affordable' console and game bundles should help to boost sales this Christmas. However, they also squashed any hopes for a price cut for the expensive handheld this side of 2013, suggesting that their engineers will need time to drive costs down.
"No, it's too early," SCE Worldwide boss Shuhei Yoshida told Eurogamer when asked whether to expect a Vita price cut this year. "People like cheap or free," he said. "Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so."
On top of increasing software support with games like Tearaway, Assassin's Creed Liberation, Killzone Mercenary and other newly-announced titles, Sony also plans to entice new players onto the platform with some 'affordable' bundles over the Christmas period. UK chief Fergal Gara explained the situation to GI.biz.
"There are millions of people we're sure will enjoy playing PS Vita games. Our job now is to decipher what's preventing these people from making the jump. Our priority right now is definitely to bring more content."
"And for the people who are hoping that the PS Vita becomes more affordable, we are creating new bundles and adding new value to the package. We're hoping that this Christmas more people will jump over to the Vita."
Black Ops Declassified, LittleBigPlanet and Assassin's Creed Liberation bundles have already been confirmed. We still don't know exactly how well the Vita is selling, but since Sony are keen to disguise their figures and admit that they're having a "difficult time" securing third party publishers, we reckon that shifting a few more units couldn't hurt.