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Sony: Vita Sales "A Marathon, Not A Sprint"

Author:
Jonathan Lester
Category:
News
Tags:
PS Vita, Retail, Sony

Sony: Vita Sales "A Marathon, Not A Sprint"

"We've Got A Lot More For You"

Sony is still unwilling to publicly reveal PS Vita sales, but Nintendo's exquisite corporate trolling suggests that the numbers aren't looking particularly healthy. SCE America VP John Koller reckons that the handheld will gradually bloom over the coming months thanks to some major incoming titles and third party deals, but that it will be a "marathon, not a sprint."

“As we’ve said multiple times, it’s a marathon, not a sprint," Koller informed GamesIndustry.biz during a far-reaching interview. "And it’s certainly going to be a marathon for Vita."

“It’s going to be a very good, solid platform for us, one that performs very well. We’re confident in our position for the holidays.”

Sony: Vita Sales "A Marathon, Not A Sprint"

Nintendo's financial report suggests sluggish sales for the Vita, though where they got the data from is anybody's guess...

Koller's optimism is based on a handful of big-name titles slated for Christmas, such as Assassin's Creed III: Liberation and Black Ops: Declassified. Apparently these third-party offerings will help to make retailers and publishers more confident in the platform.

“If you look at a game like Assassin’s Creed: Liberation that’s coming, it’s a fantastic game. Call of Duty is going to be a very strong game, particularly multi-player is going to be fantastic. It’s something you don’t see on a dedicated handheld device or a mobile device, that console quality gaming opportunity. So we’re big believers in Vita this holiday and beyond,” he said.

“When you talk to retailers or publishers, they are equally looking forward to this holiday for Vita because they’re saying, ‘This is the time. This is what we’ve matched our marketing resources for and this is what we’ve kind of had in our back pocket from a content standpoint for some time.’

“And it’s not just those two games. If you look at PlayStation All-Stars and Need for Speed and some of these other great games that are going to be launching, there is good content for both owners and intenders alike.”

Apparently Sony is also negotiating with a "number of publishers" to secure more third party ports and exclusives in 2013. “It’s really a promise," Koller concluded. "It’s a promise you make to the gamer saying, ‘Look, we love that you’ve come in through this path. We’ve got a lot more for you.’"

Promises, promises. We love the Vita handheld, but as we discussed in a recent Game Buzz podcast, Sony has their work cut out in terms of upping the number of titles headed to the platform. Here's hoping that they deliver.

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