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Sony: Vita's Japanese Sales Are"A Good Start"

Author:
Jonathan Lester
Category:
News
Tags:
Financials, PS Vita, Sony
Discuss:
Playstation Vita

Sony: Vita's Japanese Sales Are"A Good Start"

"We Do Not Think We Have Any Problems"

PlayStation Vita's Japanese sales have been a cause for concern since the handheld's release last Christmas - starting strong but bottoming out to as low as 15,000 units per week. However, Sony are confident that these figures are a good start, and that over half a million net sales mean that they haven't got anything to worry about.

Sony Chief Financial Officer Masaru Kato soothed investors during a recent earnings call, stating that Vita's current sales figures represent a solid foundation to build on.

Now the company has not publicly announced the units of shipping and sales, [but] at the appropriate time, we would do so.

But as far as sell-through, three weeks have passed and our sell-through is 500,000. This was announced on the 10th of January. So as a start, I think we had a very – a good start.

Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems.

A lack of Japan-centric franchises like Monster Hunter or Final Fantasy have been blamed for the Japanese sales drop-off.

Vita is set to launch in Europe on February 22nd, and the Western-centric launch lineup will probably inspire some strong launch sales. With disposable income at a premium, however, we reckon that the Vita could well be a slow burner that picks up steam as more people get to experience the device and reputation spreads by word of mouth.

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