"We Do Not Think We Have Any Problems"
PlayStation Vita's Japanese sales have been a cause for concern since the handheld's release last Christmas - starting strong but bottoming out to as low as 15,000 units per week. However, Sony are confident that these figures are a good start, and that over half a million net sales mean that they haven't got anything to worry about.
Sony Chief Financial Officer Masaru Kato soothed investors during a recent earnings call, stating that Vita's current sales figures represent a solid foundation to build on.
Now the company has not publicly announced the units of shipping and sales, [but] at the appropriate time, we would do so.
But as far as sell-through, three weeks have passed and our sell-through is 500,000. This was announced on the 10th of January. So as a start, I think we had a very – a good start.
Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems.
A lack of Japan-centric franchises like Monster Hunter or Final Fantasy have been blamed for the Japanese sales drop-off.
Vita is set to launch in Europe on February 22nd, and the Western-centric launch lineup will probably inspire some strong launch sales. With disposable income at a premium, however, we reckon that the Vita could well be a slow burner that picks up steam as more people get to experience the device and reputation spreads by word of mouth.