SCEA boss Jack Tretton has discussed his company's publicly pro-consumer attitude, speaking about the importance of ownership and flexibility, suggesting that the used games market creates value for consumers.
“We’re most concerned about the consumer. And we really appeal to consumers on a worldwide basis,” Tretton said. “And I think in the United States, we realize there’s a high degree of broadband adoption, but we’re in a lot of countries where people don’t have the ability to connect on a daily basis and we want to appeal to consumers worldwide.
“The other thing as it relates to the ownership of the game, if people pay a lot of money for that, they equate the value with the flexibility they have in that. To do with it as they choose,to give it to their friends, sell it to their friends, trade it in to another retailer; that creates value in the initial purchase that they make.”
Tretton also spoke about "striking a nice chord" with the Playstation 4's pricing, no doubt looking to avoid the mistakes Sony made with the PS3 in that regard.
"The goal is always to reach the most consumer-friendly price point so you can drive volume as quickly as possible," he said. "But you walk that line between wanting to deliver the ultimate technological experience at a reasonable price and we think we hit a really nice chord at $399 with PlayStation 4." [Bloomberg via Gamespot]