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Sony's Tretton: Used Games "Create Value"

Matt Gardner
Jack Tretton, Playstation 4, Pre-owned games, PS4, Sony

SCEA boss Jack Tretton has discussed his company's publicly pro-consumer attitude, speaking about the importance of ownership and flexibility, suggesting that the used games market creates value for consumers.

“We’re most concerned about the consumer. And we really appeal to consumers on a worldwide basis,” Tretton said. “And I think in the United States, we realize there’s a high degree of broadband adoption, but we’re in a lot of countries where people don’t have the ability to connect on a daily basis and we want to appeal to consumers worldwide.

“The other thing as it relates to the ownership of the game, if people pay a lot of money for that, they equate the value with the flexibility they have in that. To do with it as they choose,to give it to their friends, sell it to their friends, trade it in to another retailer; that creates value in the initial purchase that they make.”

Tretton also spoke about "striking a nice chord" with the Playstation 4's pricing, no doubt looking to avoid the mistakes Sony made with the PS3 in that regard.

"The goal is always to reach the most consumer-friendly price point so you can drive volume as quickly as possible," he said. "But you walk that line between wanting to deliver the ultimate technological experience at a reasonable price and we think we hit a really nice chord at $399 with PlayStation 4." [Bloomberg via Gamespot]

Add a comment 1 comment
Realhoneyman  Jun. 19, 2013 at 12:00

I nice snippet of an interview with Mr. Tretton there. Some straghtforward questioning with some honest answers given. If this is a sign of the mentality that is being taken towards SONY's approach towards the PS4, I'm on board shortly after release.

N.B How much is that video about game lending going to do the rounds between now and the PS4's launch I wonder? It gets the point across pretty easily.


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