Various digital outlets seem to be taking turns at selling South Park: the Stick of Truth around this price. We're not complaining though, as we think the game is an absolute blast.
South Park: The Stick of Truth was well worth the wait and should be picked up immediately by any of you that enjoy the show and old-school RPGs. It can feel a bit basic at times, but the show's trademark humour ensures you'll stick with it for hours on end. Don't worry about the EU censorship cuts as the PC version made it through unscathed and there's plenty of gross-out wrongness to experience. For example, one night I was dodging a giant pair of testicles in a boss fight.
Thanks to oUkTuRkEyIII.