Here's a fun little diversion to brighten up your day. Sarif Industries are a massive global company at the forefront of cybernetic augmentations and medical advancements... in Deus Ex: Human Revolution. However, it appears that The Sun newspaper didn't get the memo, instead referencing and even picturing the fictional corporation as part of a piece on cutting-edge technology. [via Darren McCarthy, twitter]
Mind you, this could be a publicity stunt or sponsored infomercial to foreshadow the release of Deus Ex: Human Revolution - the Director's Cut later this month.