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Jade Raymond

"Not all gamers are teenage boys" - Why we still need more variety in our gaming protagonists

Author:
Matt Gardner
Category:
Features
Tags:
Choice, Female characters, Female protagonists, Game development, game industry, Jade Raymond

"Not all gamers are teenage boys" - Why we still need more variety in our gaming protagonists

We need more variety when it comes to gaming protagonists.

It seems like a no-brainer written down, after all everyone games these days, from toddlers to pensioners. Yet still there seems to be a prevailing idea of a majority market ruled over by a male, teenage demographic who demand the greatest attention.

It's getting better, of course. It takes less time to point to a game with a female protagonist, or at least the option for one, but we're still a long way off. There'll be those who scoff and argue that little needs to change, and I'd wager that the vast majority of those reactions will be from male gamers. I don't want to bash people over the head with talk of privilege, but it's important to take a walk in someone else's shoes from time to time.

"Not all gamers are teenage boys" - Why we still need more variety in our gaming protagonists

As I explained in a vid on my personal channel over the weekend, I like playing female roles: I enjoyed Tomb Raider, No One Lives Forever is one of my favourite game series of all time, and I'll frequently take female characters for a spin in RPGs just to see how characters react differently to a protagonist of the opposite gender than to those when I'm role-playing as myself. But I also imagine what it might be like were the tables turned, with upwards of nine out of ten games released featuring female protagonists. I'd like to say that I'd be totally fine with that, but I'd be lying. Eventually I'd want to just be able to invest wholly in a character without compromise. It doesn't matter how well written the women in those imagined games might have been, at some point I'd want a character I could truly relate to. As a person. As a man.

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Ubisoft: Most Games On The Market Don't Require You To Think

Author:
Matt Gardner
Category:
News
Tags:
Action Games, Jade Raymond, Splinter Cell: Blacklist, Stealth Games, Ubisoft, Ubisoft Toronto

Ubisoft: Most Games On The Market Don't Require You To Think

Splinter Cell "Held Back" By Being Too Stealthy

Ubisoft Toronto head Jade Raymond has spoken out about Splinter Cell's legacy, suggesting that one of the reasons it has fallen slightly in cultural stock (or been "held back", as Raymond puts it) over the years has been that "it's still one of the more complex and difficult games to play".

So instead of the proliferation of hand-holding, it's apparently the opposite that's led Splinter Cell to fall somewhat from grace.

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Raymond: "Innovation Not Driven By Teraflops Alone"

Author:
Matt Gardner
Category:
News
Tags:
Jade Raymond, Next-gen, Ubisoft, Ubisoft Toronto

Raymond: "Innovation Not Driven By Teraflops Alone"

Ubisoft Toronto head, Jade Raymond, has pointed towards the indie scene as a hotbed of new concepts as the games industry prepares to make the jump to a new generation of consoles, suggesting that increased power does not necessarily equal innovation.

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Raymond: "It's Time To Give Our Teenage Medium A Kick In The Balls"

Author:
Matt Gardner
Category:
News
Tags:
Development, Innovation, Jade Raymond, Pushing boundaries, Ubisoft, Ubisoft Toronto

Raymond: "It's Time To Give Our Teenage Medium A Kick In The Balls"

Ouch...

...but I agree with her.

Hot on the heels of declaring that the games industry as a whole needs to grow up, Ubisoft Toronto head Jade Raymond has called for big developers to start shaking things up, taking risks, and giving the industry the kick in the balls that she feels it needs.

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Ubisoft Toronto: "It's Time For Our Medium To Grow Up"

Author:
Matt Gardner
Category:
News
Tags:
AAA, Assassin's Creed, Jade Raymond, Michael Bay, Splinter Cell, Ubisoft Toronto

Ubisoft Toronto: "It's Time For Our Medium To Grow Up"

Former Assassin's Creed lead and Ubisoft Toronto head, Jade Raymond has suggested that it's time video games grew up, stressing that the industry doesn't "need to make the equivalent to a Michael Bay flick in order to sell five million copies".

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