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On Location

E3 2012 | On Location At...Sony

Author:
Matt Gardner
Category:
Features
Tags:
Assassin's Creed 3, Beyond, E3 2012, God Of War: Ascension, jOn Location, On Location, PlayStation All-Stars Battle Royale, PS Vita, PS3, Sony, Sony Press Conference

E3 2012 | On Location At...Sony

The PlayStation Media Briefing is infinitely more than a mere press conference. Part massive party, part corporate boondoggle, this epic conflagration of fans, hacks and suits never fails to impress... despite plenty of embarrassing moments over the years.

The free beers help. They always help.

I wouldn't have minded one to tide me through the massive self-congratulatory opening montage, but we're in Sony's house now. It's their show. Tretton started the proceedings with a huge nod to the fans and comparing the presser to the Superbowl; every namedrop accompanied by a whoop and cheer from the breathless crowd. There's nothing like the Sony presser, and whether or not you're a fan, you can't help but appreciate a bit of pomp and circumstance.

E3 2012 | On Location At...Sony

Wow. First game, big guns, both barrels. Quantic Dream's David Cage sauntered out to reveal Beyond: Two Souls, a true epic that promises to guide us through 15 years of a character's life, free to live through the eyes of Jodie Holmes. Or is that Ellen Paige? Either way, while Quantic has swapped Kara's futuristic trappings for paranormal drama, Beyond is going to become a staple of our news coverage over the coming months. We can't wait to find out 'what lies beyond.'

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E3 2012 | On Location At...Ubisoft

Author:
Jonathan Lester
Category:
Features
Tags:
Assassin's Creed 3, E3 2012, Far Cry 3, jOn Location, Just Dance 4, On Location, ShootMania Storm, Ubisoft, Ubisoft Press Conference, Watch Dogs

E3 2012 | On Location At...Ubisoft

Ubisoft decided to distract us from the L.A. Theatre's crippling, inhumane legroom by displaying some trivia questions related to their E3 lineup. Assassin's Creed, Shootmania, Rayman... Beyond Good & Evil? Could Jade and Peyj be making their eternally-delayed official return today? Were we reading too much into a pop quiz? Why can't I feel my legs?!

Well, it turns out that we were letting our paranoia run away with us, but Ubisoft still had an impressive show lined up.

Despite not beings the live Mr. Caffeine crucifixion of our wildest dreams, Ubi's presser started on familiar turf with (yet) another Just Dance. Dutifully, we put our hands up, and we quickly got the idea. Dancing. Motion control. Okay then.

E3 2012 | On Location At...Ubisoft

Did I ever tell you the definition of insanity? Not being psyched for Far Cry 3. The classic open world carnage formula is being updated with an aggressive new focus, man-eating tigers, epic takedowns and genuine personality. And titties, apparently. Yes indeed.

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E3 2012 | On Location At…EA

Author:
Jonathan Lester
Category:
Features
Tags:
Battlefield 3, Battlefield Premium, Crysis 3, E3 2012, EA Games, EA Press Conference, EA Sports, FIFA 13, jOn Location, Madden 13, Medal Of Honor: Warfighter, On Location

E3 2012 | On Location At…EA

In sharp contrast to Microsoft's slower start, the packed crowd in the Orpheum Theatre was absolutely buzzing. "Dead Space 3" were the words on everyone's lips (regardless of language, since I was sat next to a German outfit and Playboy Brazil), with Isaac's latest outing easily the most anticipated game of the presser. Whether this newfound verve stemmed from genuine excitement or an extra coffee/Gatorade quaffed in the poorly-managed queue wasn't entirely clear, but the intimate stalls hummed with myriad predictions, bets and the latest leaks.

Brilliantly, Plants vs Zombies got the biggest cheer during the opening montage, rivalling even the dapper Jonny R and his promises of a humble, celebrity-less convention. You sold us that blatant lie last year, John Boy... and we were ready for the 'Playmaker,' UFC President and pals this time around.

Our depraved Necromorphic lust was soon satisfied thanks to a showstopping trailer that brought the house down. Drop-in cooperative play was formally announced, quickly followed by an action-packed demo that eschewed horror for balls-out carnage and brotacular banter. It looked great, but more like Lost Planet than Event Horizon. Will fans dig on this new direction?

E3 2012 | On Location At…EA

"Will EA sell Madden XP as microtransactions?" muttered all and sundry, though not so loud as the hulking quarterback could hear us.

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E3 2012 | On Location At...Microsoft

Author:
Jonathan Lester
Category:
Features
Tags:
E3 2012, jOn Location, Kinect, Microsoft, Microsoft Press Conference, On Location, Xbox 360

E3 2012 | On Location At...Microsoft

Jon gives us the lowdown from inside the Galen Center at Microsoft's E3 2012 press briefing.

There was a strange atmosphere in the long queues outside Los Angeles' Galen Centre. Industry figures and fellow journalists alike weren't sure what to expect from Microsoft's press conference after a couple of disappointing years, and told me so while scarfing down hastily-purchased breakfast biscuits and energy drinks. Once sat down under the harsh glare of the green lights, this aura of anticipation and trepidation amplified tenfold, with a surprisingly subdued crowd talking quietly about the other pressers scheduled for later that day, as well as the welcome lack of white robes and other gimmicky paraphernalia.

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