Yesterday, in the wake of 343 Industries' heartfelt apology for Halo: The Master Chief Collection, Ubisoft's management finally owned up to the errors of Assassin's Creed: Unity.
Before we get onto ripping the message apart, though, let's look at what the publisher actually did do. The failings of Assassin's Creed: Unity are well-documented on this site, partially-hidden on launch day by a time-gated embargo that was so idiotic and publicly slammed that Ubisoft say they have revised their approach to reviews going forwards. People bought the game in the US at launch to find no reviews published, with many players angrily reporting a plethora of bugs and technical issues. In a statement from Ubi Montreal's CEO, Yannis Mallat, Ubisoft "sincerely apologized", suggesting that "the overall quality of [Assassin's Creed: Unity] was diminished by bugs and unexpected technical issues", and offering compensation for those who'd bought an Assassin's Creed: Unity Season Pass:
"To show our appreciation for your continued support, we’re making the upcoming Assassin’s Creed Unity Dead Kings DLC free for everyone," wrote Mallat. "For Season Pass holders, we will also offer the choice of one additional game from a selection of Ubisoft titles for free. More details on the offer for Season Pass holders can be found here: AC Unity FAQ."
Those free games are not to be sniffed at either, including Far Cry 4 (it's excellent), The Crew (hmmm), Assassin's Creed: Black Flag (much better than Unity), Watch Dogs (bloated, but still better than Unity), Rayman Legends (10/10), and Just Dance 2015 (it's Just Dance).
Far Cry 4 - much MUCH better than Ass Creed Unity
It's sort of the same move that EA pulled with SimCity, which sort of lends credence to my hypothesis that Ubisoft are actually just copying EA at this point. Things is, just like in the SimCity situation, this damage control is just a seemingly classy move that does nothing but paper over the cracks.
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