Telltale's CEO Dan Connors has suggested that even in today's world post-Angry Birds world of 69p games and incremental microtransactions, revenue is the key to digital success rather than volume.
Chatting to GI.biz about the need to have flexible pricing when releasing across a multitude of platforms, Connors noted that it's been rather de rigeur to see console quality games hit the App Store at a vastly reduced price - aiding volume, perhaps, but resulting in a sharp loss of potential revenue.
"There'll be a giant sale on iOS where a major company may offer up its entire library for 99¢ and some of that includes $59.99 retail products at console. And say they move 10 million units, well at 99¢ each that's $7 million right? But that's $600 million dollars worth of content, if I'm doing the math right. So someone just sold $600 million dollars worth of content for $7 million, and considers it a success."
Connors suggested that one of the advantages of being an "episodic content company" has been that content can be sliced up in different ways to allow for low-price offerings whilst still being able to offer content at a price point they feel is indicative of the material's quality.
The bottom line, though, is that the bottom line means more than audience figures.
"It's still early, and volume is king, you can just say volume in a lot of places and and daily average users, monthly average users, number of install, it's all very sexy, but the amount of dollars attached to the user, from a business standpoint, is where the rubber meets the road."