Login | Signup

Telltale's The Walking Dead Shifts 8.5 Million Episodes, CEO Extols Virtues Of Episodic Model

Matt Gardner
Adventure Games, Episodic content, Telltale Games, The Walking Dead

Telltale's The Walking Dead Shifts 8.5 Million Episodes, CEO Extols Virtues Of Episodic Model

Telltale's The Walking Dead was the video game event of last year. How do we know? Well the numbers just came in, as CEO Dan Connors proudly announced that the series has shifted 8.5 million episodes since the first in the five-set season dropped last April."To date, it’s sold 8.5 million episodes and it’s been in the marketplace for seven months," Connors told the Wall Street Journal. "November and December were our biggest months. It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it’s in Apple’s Hall of Fame (for iPhone and iPad apps)."

Speaking about the episodic form of release, Connors suggested that it's allowed Telltale to keep The Walking Dead at the forefront of gaming consciousness from April through to November, and beyond, and that the momentum gained from having a big finale has set the stage perfectly for the larger retail release of the full season bundle.

"This thing is really the best execution of the episodic model," he continued. "What we’ve done is have this online buzz going from April to November and then have this finale to top it off and have that be the biggest event that propels it into the mass market. It allowed us to capture all that early adopter audience but also gives us the momentum to build a product that can reach out to the mass. Instead of paying a bunch of money to drive a bunch of installs, we have all this momentum and recognition that comes from all the work we’ve done over the five months leading up to the Christmas launch. Then the finale happens, and bam, it’s picked up by a much wider spread."

We recently named The Walking Dead as our Game of the Year 2012. Remember, there's still time for you to cast your votes in the Reader Polls in each category. We'll be announcing the full list of awards winners next Monday so get voting!!

Add a comment0 comments

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.