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THQ To Focus On Core Games, Exiting Kids’ Licensed Entertainment

Matt Gardner
Saints Row: The Third, Sales, THQ, Volition Inc.

THQ To Focus On Core Games, Exiting Kids’ Licensed Entertainment

THQ released a statement today outlining a redefined business strategy in the wake of a relatively poor year for the company. The publisher declared that it would be leaving the sphere of kids' licensed entertainment in favour of "core video game franchises and digital initiatives for the future".

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

That streamlining will mean a renewed focus on several of the company's key franchises, with all five internal studios busy at work on the likes of UFC Undisputed 3, inSANE and Darksiders II, as well as preparing for further instalments of Company of Heroes, Saints Row, and Warhammer 40,000.

That said, the statement also stated that the company is looking outside its own walls for new content and the potential for new franchises.

"[THQ] also continues to work with prominent external development talent on both existing and new franchises. THQ’s goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices."

Darksiders II is shaping up very nicely, and the publisher's partnership with Obsidian for the new South Park RPG is of particular excitement here in Dealspwn Towers, but only time will tell if THQ have got what it takes to stay in the race. We rather hope that they can. [THQ]

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