With EA lining up to try and topple Call of Duty from its throne with Battlefield 3, THQ's CEO Brian Farrell recently stated that he felt Homefront was perfectly capable of reaching COD levels of success. Having sold 2.6 million copies, it wasn't a bad start for the series at all, but it's a far cry from the 13.7 million or so that Black Ops shifted in the US alone. But Farrell is quick to note that Call of Duty is a well established series, whereas Homefront is just starting out.
'Of course, the market opportunity is there,' said Farrell. 'When I think about it, if you go back and look at the original Call of Duty, how they built that, the first Call of Duty didn’t do 18 million units. The franchise was built over time, building a quality consumer experience and supporting it well. And hey, there’s a lot of room between 2.6 million units and 18.'
Farrell went on to suggest that there are other series, too, under THQ's wing with the potential for success writ large.
'Certainly you can’t count out Saints Row. We have a great opportunity this fall with that one as well. We have a lot of strong franchises; we’re the market leader in off-road racing with MX,and we’ve established a great niche that we own in these creativity and art-based games, with the uDraw series. We’re still a leader in our real-time strategy games with our Relic Studio, and we’re also building our Space Marine game, so we think it’s the best line up in our history coming out over the next 24 months. And I think it’s one that anyone in the industry would love to have.'
We'll be catching up with them at E3 to see how things are ticking along. [IndustryGamers]