THQ's freshly installed president, Jason Rubin, has suggested that the company need their own Red Dead Redemption or Skyrim, and he says that Volition might be the team to provide it. Gone will be the days of the purple dildo for the dev studio, Rubin reckons it's time to get serious.
“Why couldn’t that be a Red Dead Redemption or a Skyrim?” said Rubin of Saints Row: The Third. “I look at that title and I say, ‘Who cares what it is and why it got to be what it is? From that team we can make something that isn’t embarrassing.”
It's important to note that Rubin wasn't suggesting the game itself was embarrassing, although Polygon's interviewer found it so, nor was Rubin suggesting that THQ had no time for games "featuring a purple dildo", just perhaps not in Volition's future.
“It works for South Park, but I’m not sure it does elsewhere,” he said. “I don’t think (Volition) chose to do what they did because they had all of the options available to them. It was the environment at the time. I know I can change that.”
Rubin's approach is sure to be a focused one, with the new president stating that although he's interested in unique ventures, THQ won't be pumping them out. They simply can't afford to at this stage.
"I want to do unique things, however I don't want to do a lot of unique things," he said. "I want to do a small number of very directed, very thought-out, well-funded, well-lead titles that have a specific place in the market and have and opportunity for an upside."
One of those titles might have something to do with ex-Assassin's Creed lead creative, Patrice Desilets. But THQ are only going to talk about that “when we’re ready.”