European Sales Higher Than US
This morning we learned that Square Enix president Yoichi Wada resigned following a truly depressing financial forecast for the company. Slow western console game sales were blamed for massive projected losses, and now that more details have come to light, it appears that even Square's biggest success stories haven't been hitting sales targets Stateside.
You can view the full slideshow online, which elaborates on today's forecast in more detail, but slide 9 is worth taking a closer look at. Despite receiving high metascores and charting for several weeks - especially Tomb Raider, easily the fastest-selling game of 2013 thus far - Square Enix' heavy hitters aren't hitting their targets.
“Despite the high critical acclaim, [each game] failed to meet each target," reads the offending slide. "In particular North America sales force was ineffective, ending up with two-thirds of number of units sold in Europe."
Depreciation and price protection has also been hitting Square Enix square in the bottom line. "Moreover, price pressure was strong, which forced spending additional channel costs such as price protection," the slide concludes, though GetsugaTenshoS reminds us that digital sales aren't included.
Tomb Raider is currently flying off the shelves, but as far as we can see, the problem simply lies with hopelessly unrealistic targets rather than underperforming games. If becoming the fastest launch of 2013 and shifting 3.4 million units in two weeks isn't hitting expectations, sorry, but there's something wrong with the expectations.