"Swift Injunctive Action Is Needed"
SimplyGames have come under fire for demanding that their PS4 pre-order customers upgrade to a significantly more expensive bundle, else risk their console not arriving at launch. Trading Standards have now entered the fray, and have branded the retailer's actions as "illegal" and "profiteering."
Apparently the situation will not stand, and they may well have to intervene.
A senior Trading Standards officer told CVG that "swift injunctive action is needed" to curtail SimplyGames' actions. "You can have a contract where the price agreed is the price at the time of delivery, such as a new car on a long waiting list," they said. "Here the seller cannot control the product price months down the line."
"This appears to be profiteering. The seller is raising the price hoping people either drop out or pay more. If they drop out the seller can resell at a higher price to another customer."
"It is illegal and up to the Home Authority to intervene if the seller is UK based," the representative concluded. "This is one of those occasions when swift injunctive action is needed to prevent consumers being ripped off."
Watch this space.