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Tretton: PS4 Price Decided "Months In Advance" Of E3

Matt Gardner
Jack Tretton, Pricing, PS4, Sony

Tretton: PS4 Price Decided "Months In Advance" Of E3

Sony's Jack Tretton has refuted claims that Sony scrambled to lower the price of the PS4 after learning of the Xbox One's price point, saying that far from reacting to Microsoft's news, the PS4's pricing had been decided "months in advance" of E3.

"A multi-billion dollar publicly traded corporation makes those decisions months and months in advance," he said in an interview with IGN on Up At Noon. "We felt we had a great value proposition that people would respond to but you don't know how you're going to be positioned against your competition. We felt good about it regardless of where our competition came in, but lower is better than higher, we learned that with PlayStation 3."

Tretton touched on what it felt like to be met with rapturous applause at the deliverance of the PS4's pricing and policies too:

"Gamers are the most passionate people in the world," he said . "They fire me up. It's painful when you make them unhappy but it feels really good when you make them happy.

"The industry does this [roller-coaster hand waves] and to really survive you have to stay even-keeled. I try to keep myself from getting too down but also I try to keep myself from getting too up. I really had to allow myself to enjoy the moment for a couple of minutes after the press conference finished and then you kind of have to shake it off and say, ok, day one of a ten year battle, and we have to win the consumer's support one consumer at a time, so it's back in the trenches."

As for Microsoft's u-turn, well, Tretton drily surmised, "I guess they got the message,"noting the importance of  "listening to the consumers and to developers." [via Polygon]

Add a comment 1 comment
Late  Jul. 2, 2013 at 14:28

Prices may be decided a long time in advance, with large projects from massive companies, but that doesn't mean they resolutely stick to them - or that they don't decide to make a key component an optional extra so that they can lower the unit cost.

No complaints here though! :D

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