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Twitter Reacts... Ubisoft abandons Steam - "How to invite piracy"

Matt Gardner
Assassin’s Creed: Unity, Far Cry 4, Steam, The Crew, Twitter Reacts, Ubisoft, Uplay

Twitter Reacts... Ubisoft abandons Steam - "How to invite piracy"

Ubisoft have confirmed that they won't be bringing their biggest hitters of this winter -- Assassin's Creed: Unity, Far Cry 4, or The Crew -- to Steam, preferring instead that people pay £50 for these PC titles on Uplay or at partnered retailers.

I gave my take on the matter earlier today, asking why on earth Ubisoft would shoot themselves in the feet like this. Is it to keep the markup on price? Does it have anything to do with any backroom deals between Ubisoft and their retail partners? Steam just won Platform of the Year at the Golden Joysticks with good reason -- its ubiquity on PC is powerful indeed. But maybe Ubisoft just wants to follow in EA's footsteps and consolidate their own online platform.

Needless to say, the internet was not happy.

Much of this had to do with the idea that Ubisoft's own client -- Uplay -- is rubbish. And to be fair to all of those unhappy with Uplay, they were right. It's a clunky mess. Even so, many decided not to hold back, and told Ubisoft exactly what they thought of Uplay.

And then Uplay crashed...

There was talk of boycotting the company and its games...

And some wondered aloud whether Ubisoft actually wanted people to pirate their games. We don't condone piracy at all here at Dealspwn. Piracy is a cancer that eats away at the heart of this industry and undermines the good work that developers do. We will do everything we can to promote the finest deals we can to ensure that, whatever your budget, you can get gaming without resorting to illegal methods.

But the warnings came thick and fast and laid bare the reality of the situation.

That last point is probably the best: make no mistake, this is an anti-consumer move. And it stinks. The latest in a long line of PR and communication gaffes, it's understandable perhaps that Ubisoft want to consolidate their games under their own roof, but nerfing consumer choice and forcing player to use a crumbling, often broken client is not the way to do it.

And as for that £50 price tag? Don't settle for it. We'll be doing our best to provide you with plenty of legal and legitimate alternatives for you over the coming weeks. These games deserve to be paid for and played, but not with Ubisoft holding consumers to ransom.

We'll leave the last word to an industry luminary...

Add a comment10 comments
SPak  Nov. 6, 2014 at 20:23

They have now removed the games from the U.S. steam store as well. "Bold move Cotton, let's see if it pays off for them".

RKane  Nov. 6, 2014 at 21:27

They have now removed the games from the U.S. steam store as well. "Bold move Cotton, let's see if it pays off for them".

Right? I was minutes away from buying it on Steam, looks like they're pulling all their titles.

goodbyepcgaming  Nov. 6, 2014 at 23:00

Damn it don't like the idea of having lots of clutter on my PC... imagine after a reboot.. waiting for several of those game launchers popping up... steam , uplay , origin , battle.net and etc....

batdad101  Nov. 6, 2014 at 23:29

With all this negativity I'm sure they'll reconsider.

Quietus  Nov. 7, 2014 at 00:05

Surely with all this hashtag nonsense doing the rounds, it's only sensible to use #Udon'tplay?

socialjeebus  Nov. 7, 2014 at 01:00

The move will fail, and fail hard.

50 quid for a digital download PC game?

Absolutely crazy.

Esso  Nov. 7, 2014 at 02:08

If they dont want my money, shame on them. I will still play the games i want, even if they dont want to be paid for it.

phil16  Nov. 7, 2014 at 13:03

Dumb move. I don't want another client - I ditched battlefield/Mass effect 3 for just the same reason as I couldn't be bother with EAs effort... Sure try and tempt me over with offers and deals (carrot) but try and beat me with a stick and i'll go else where thanks. Plenty of decent games on steam.

crew1  Nov. 7, 2014 at 15:03

i don't buy any game out of steam store
otherwise piracy is highly appreciated

Late  Nov. 7, 2014 at 15:25

Bro, do you even humblebundle?

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