Ubisoft’s Patrick Redding has suggested that the reason behind Ubisoft's balls-out action introduction to Splinter Cell: Blacklist was to stand out from the crowd and reach out to players who may not have found themselves interested in Splinter Cell before.
Chatting to VG247 at E3, Redding said that the important thing with material shown for the expo was to "make a splash"
“I think the important thing to remember about E3 is you’re always out to make a splash, to make your mark, to make sure everybody sees you in the backdrop of the other games which are out there,” he said. “So we kind of needed to go with something that was a little bit different and explosive, and maybe even a little controversial in terms of the franchise.
“We went with something which showcased exteriors, showcased daylight, something that showcased concealment instead of outright stealth, and showcased a wide range of Sam’s abilities including some things which were fairly aggressive.
“That was something we set out to do, because frankly, we needed to start that dialogue by reaching out to those who maybe have never played Splinter Cell and needed to at least notice us.”
Redding is fully aware, though, that there will be fans out there who've been confused by the bright sunshine, the brutal action, and the seeming absence of stealth from the gameplay footage shown thus far. But he says that there'll be much to talk about, and no doubt assuage fears, in the coming months.
“We know that we’re going to have to have the conversation with more established fans and fans who stealth play,” he admitted, “and we definitely have a lot to talk about with them on that exact subject and we’ll be doing just that in the coming months.”
When we put it to our man on the ground out in LA this year though, Jon was effusive in praising the title, noting that the developer demo he was walked through showcased a vast array of paths through the level - both aggressive and evasive, with huge potential for diverse gameplay choices in between.
You can read his Splinter Cell: Balcklist preview here.