'We're Challenging EA and Activision'
We have high hopes for the next Assassin's Creed title (heavily tipped for a holiday season 2012 reveal), and Ubisoft CEO Yves Guillemot reckons that the next iteration of the franchise will be "the biggest to date." Shrugging off suggesions that the annualised release schedule may be hurting the brand, Ubisoft are confident that they'll be in a position to challenge the likes of Activision and EA to become the world's "number one" publisher.
Speaking to MCV, Guillemot came out swinging about the potential for the next Assassin's Creed adventure - which will be the first to feature a new character and era since Ezio made his 2009 debut.
Assassin’s Creed is an incredible franchise and there are a lot of expectations that it will continue to grow. We are pleased with our continued success so far: in the US, Assassin’s Creed: Revelations was a Top Ten title for the entire calendar year, which shows that the demand is definitely there.
When asked whether the annualised releases might be diluting the brand or holding back innovation, Guillemot was confident that gamers crave a yearly AC offering and that the next game will be the "biggest to date."
We think that delivering regular instalments and expanding the brand to other platforms will continue to satisfy the demand, while at the same time attracting new fans.
And we’re confident that the next instalment of Assassin’s Creed will be the biggest to date.
Ubisoft believe that they have the potential to rival EA and Activision to become the world's premier publisher, and since they're already the second largest UK publisher at retail, they might just be in with a shot. Either way, them's fightin' words, and we like it.
We’re challenging [EA and Activision], certainly. If we keep our focus on delivering high-quality games and on attracting and retaining top talent, I’m confident we’ll reach that goal of becoming No.1.
Sounds good. Just go easy on the DRM, Yves.