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Ubisoft Believes That The Wii U "Will Be Successful"

Jonathan Lester
Nintendo, Ubisoft, Wii U

Ubisoft Believes That The Wii U "Will Be Successful"

But Unsure About Target Audience

Ubisoft tends to be the first publisher to support any new platform or peripheral, and it seems that they're very keen to get onboard the Wii U once Nintendo get around to finalising the hardware architecture. Ubi CEO Yves Guillemot believes that the console has huge "potential" for both the hardcore and casual market... but doesn't know exactly who Nintendo are actually aiming it at. Full story after the jump.

Speaking to Gamasutra, Guillemot states that Ubisoft are "big believers" in the Wii U, and plan to get in on the ground floor with strong software support - much like they did with the 3DS and Kinect.

We are big believers in the Wii U, on two subjects. One is for high-end games, where we'll be able to do a game for the Wii U, but also for other [high-definition] machines, but also with specific use of [Wii U's] tablet. Two, is we like the Wii U for all the [potential of] casual games.

Guillemot also concedes that the target audience for the Wii U is incredibly vague... but that the tablet peripheral would lend itself brilliantly to improving "easy access" to games for more casual players.

Now to [what audience] will it be addressed? We don't exactly know yet. But the potential of the machine, and the tablet [controller], I think is a good way to improve the potential gameplay. What we see is the ease of play is a part of the revolution we are seeing today. The fact that it's easier to access games is what can make more people play. Maybe they can do a good job there.

If history has taught us anything, it's that Nintendo have a canny knack for creating and exploiting new niches. It will be interesting to see whether the Wii U can also address the core gamer as well once Ninty unveil it at E3 2012.

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