Ubisoft CEO Yves Guillemot believes that there'll be another console generation after the Xbox One and PS4 release, suggesting that console manufactuers will still look to control their content and keep the market alive.
"I still think it is not the last generation, because the manufacturers want a way to control their platform and the machine is the best way to have a specific access to that," he told CVG during an E3 interview. Despite many pundits and analysts suggesting that streaming games, smart TVs and tablets will supplant another console generation, he's convinced that new hardware always leads to a massive resurgence.
"What I'm happy with is, because we've been waiting for a long time, if we really come with high quality games then the public will come very quickly to buy them, "Guillemot continued. "So we will see a big increase in the market."
"I think that the cloud is going to change a few things," he added, looking closer to home. "Now with cloud and the increase of bandwidth we should have the possibility to increase the quality of games a lot over the next few years. But I think five years is the right timing for it.
"If we can take advantage of the quality those machines bring, and if we can spend money, then I think we can make the business grow very fast."