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Ubisoft: "Our Intention Is To Be The Number One Third-Party On Wii U"

Matt Gardner
Next-gen, Nintendo, Tony Key, Ubisoft, Wii U

Ubisoft: "Our Intention Is To Be The Number One Third-Party On Wii U"

Them's fighting words! Ubisoft's SVP of sales and marketing, Tony Key, has stated that the publisher is aiming towards being the top of the pile when it comes to third parties on Nintendo's upcoming Wii U platform.

"We have big plans for Wii U," said Key, talking to Gamasutra. "Our intention is to be the number one third-party on Wii U, just like we were on Kinect and just like we were on 3DS."

Tom Clancy's Ghost Recon Online, Raving Rabbids, Killer Freaks from Outer Space and Assassin's Creed 3 are just some of the games already announced for the system's launch window, and Key spoke of the publisher's close relationship with Nintendo, suggesting that Ubisoft were one of he first in line for dev kits for the new console.

"We've always had a really close relationship with Nintendo, so I'd venture to say that we did have an advantage in getting dev kits earlier than other people," Key said. "I'm not saying we got them earlier than everyone, but I do think we got them early.

"They came to us and asked us to make Red Steel. The thing is, once these dev kits show up in the building, you've got these other teams peeking around the curtain going, 'Hey, what's that?' Before you know it, there's three projects being developed for the Wii in that one room, and then another guy from another studio just happens to be visiting and brings back some ideas..."

Key also suggested that one of the reasons Ubisoft have been successful at being so prolific when it comes to a new platform's launch window, is simply down to the dev teams getting excited about the hardware.

"We do encourage that kind of experimentation, especially if we think the platform is commercially viable," said Key. "[Ubisoft CEO] Yves Guillemot will say, 'Let's put a few guys on it, and let's try it.' So if they come up with a great idea, then we'll roll with it."

"That's what happened on the Wii; we were so engaged with it after getting the kits for Red Steel that suddenly Rayman came out of that, and before you knew it we had seven titles in the launch window because the dev studios got so excited about the hardware."

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