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Ubisoft Lay Down Some Fighting Talk, Aims To Beat EA And Activision

Matt Gardner
Activision, EA, MCV, News, Ubisoft

Ubisoft Lay Down Some Fighting Talk, Aims To Beat EA And Activision

Yves Guillemot, Ubisoft's CEO, has spoken in an interview with MCV, outlining the publisher's goal to become number one in the business.

Talking on the eve of the MCV awards, in which Ubisoft won the Grand Prix, Guillemot intimated that EA's sale of its 20% stake in Ubisoft last year was a massive turning point for the company.

'When they left it changed lots of things for us. We had a competitor owning a share of the company and we were always wary that they could decide they would go for the company – and that wouldn’t have been welcome.

'The problem is that when you have the number one player in your company, you can’t buy another company that would be in conflict with them or their strategy.

'So now we are totally independent again, we feel a lot better, we are number three and our goal is to beat those guys, EA and Activision, at some point.'

With the publisher expected to announce revenues of just over one billion euros for the last fiscal year (EA and Activision rack up around $3.5 bn and $4.5 bn respectively per year), Guillemot maintains that products should take priority over acquisitions when it comes to moving forward:

'It has to be by creating or finding products that will make the difference and will be recognised as the best products in the industry. We have to create the products that will fuel the growth. I’m not saying we won’t do acquisitions, but the focus is on creating products.'

Add a comment 1 comment
Stee  Apr. 10, 2011 at 12:03

Good luck trying to be number one when quite a few people are boycotting you for your DRM practices.


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