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Ubisoft Plans To Remove The Need For DRM With Added Value

Jonathan Lester
DRM, MMO, Ubisoft

Ubisoft Plans To Remove The Need For DRM With Added Value

Ubisoft's draconian DRM has long been a thorn in PC gamers' sides, but the publisher apparently plans to remove the need for it entirely by providing a huge amount of extra value that will encourage players to invest in the retail version. To do so, they'll attempt to create an "MMO value system" that bolsters the PC experience with companion apps, post-release content drives and online services.

Ubisoft's digital boss Chris Early explained the problem to Eurogamer.

Is it fair for someone to enjoy our content without us receiving some value for that? I think at the core of that is, no. Otherwise, other than works of charity, there would be few games made. The balance, however, is, how do we do anything about that and not harm the person who is giving us value for that?

That’s been the delicate balance that the industry has walked over time. It continues to be one that we grapple with as an industry. How do we create content and receive good value for that, and at the same time, not inconvenience the player who has given us value there?

The answer, apparently, is to bolster PC releases with regular content updates, community initiatives and companion apps, much like MMO makers use to keep their players invested and unwilling to pirate a copy.

The question is, with enough on-going content development, content release, engagement at the community level, can we create that kind of MMO value system? I think we can. As the rest of the game industry continues to evolve, the more you hear more about cloud gaming, the more you hear about companion gaming, the less a pirated game should work in all of that environment. So, therefore the value of that pirated content becomes less.

Will some people still pirate? Yeah, they will. Will the person who really wants that broad experience pirate? We hope not.

Sounds good. But until then, Ubisoft, would you please ensure that your DRM works properly when we upgrade PC hardware or you move servers? Or remove it entirely? Thanks much.

Add a comment4 comments
Korma  Mar. 23, 2012 at 14:28

Capcom figured out how to remove the need for DLC by just locking half the content on the disc until you pay for it. This headline means DRM I see now.

JonLester  Mar. 23, 2012 at 14:36

This headline means DRM I see now.

^This, thanks for pointing that out. 8)

sosrandom  Mar. 23, 2012 at 20:58

No DRM, no point buying.

softlysoftly  Mar. 25, 2012 at 07:07

good to hear greedysoft saying the right things - now we wait to see what it actually does.

patching its existing lines immediately to remove the drm would be a major step forward - till then my boycott remains indefinitely.

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