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Ubisoft: Prince of Persia "Being Paused"

Author:
Matt Gardner
Category:
News
Tags:
Prince of Persia, Ubisoft, Ubisoft Montreal, Yannis Mallat

Ubisoft: Prince of Persia "Being Paused"

Ubisoft Montreal CEO Yannis Mallat has said that the Prince of Persia franchise is “being paused” for the moment, and that franchises sometimes need time to breathe or grow or simply rest.

Speaking with IGN, Mallat said that this isn't the first time a franchise has been paced on a mild hiatus.

“Brand management is a tricky thing,” he said. “It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.

“I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest.”

Mallat noted that Prince of Persia “is as important as any other franchise for Ubisoft,” and said that once there is something to show, it will be shown.

Prince of Persia: The Forgotten Sands was the last game in the series to be released back in 2010. You can read our review here.

 

Add a comment2 comments
JonLester  Jan. 30, 2013 at 15:18

Sounds fair enough to me, really. The prince will return when we need him - or more to the point, when Ubisoft are passionate about creating a truly revolutionary new title.

I wish that a few franchises would follow this example, TBH, and retire for a little while followed by a triumphant return when the developers have renewed drive, passion and inspiration. I've certainly name-checked Final Fantasy and Resi in a couple of PWNcasts over the last few months.

Last edited by JonLester, Jan. 30, 2013 at 15:18
Late  Jan. 30, 2013 at 15:25

Worked well enough for Tomb Raider.

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