Ubisoft Montreal CEO Yannis Mallat has said that the Prince of Persia franchise is “being paused” for the moment, and that franchises sometimes need time to breathe or grow or simply rest.
Speaking with IGN, Mallat said that this isn't the first time a franchise has been paced on a mild hiatus.
“Brand management is a tricky thing,” he said. “It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.
“I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest.”
Mallat noted that Prince of Persia “is as important as any other franchise for Ubisoft,” and said that once there is something to show, it will be shown.
Prince of Persia: The Forgotten Sands was the last game in the series to be released back in 2010. You can read our review here.