"Wii U Has Not Caught The Public's Imagination Yet"
After a few nervous months for the Wii U, British retailers are clamouring for a price reduction and improved marketing for Nintendo's new console.
As reported by MCV, numerous major retail outlets have identified three main issues with the Wii U: namely its price, the lack of exciting first-party software and awkward barely-visible advertising that fails to educate potential customers about the console's unique features.
“A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal,” said Grainger Games’ commercial director Simon Peck, echoed by fellow independent retailers Xbite and Barkman Computers who suggest that "lower prices should be led by Nintendo and publishers – not left to retail to discount down to the optimum price point.”
On the strategy side of things, Tesco Games Manager Jonathan Hayes believes that stronger first-party software support and more visible publicity will be needed to flog the premium edition. “Wii U has not caught the public’s imagination yet," he said. "We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about – it will probably be better to focus on the premium edition to do this.”
Sainsbury’s games buying manager Gurdeep Hunjan agreed, stating that "a new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond" in order to get youngsters bugging their parents about it.
“Nintendo needs to show there’s a wide range of games available and on the horizon," added ShopTo's James Rowson,"so consumers see Wii U as a good long-term investment.”
This news tops off a fairly grim month for the Wii U, which only managed to attract 1.6% of January software sales in the UK. With the loss of Rayman Legends as a potential killer app, it's clear that Nintendo will seriously need to step up their games output and marketing if they plan to keep prices high.