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UK retailers reignite the Xbox One price war - is it time to take the plunge?

Jonathan Lester
Console bundles, Microsoft, Xbox One

UK retailers reignite the Xbox One price war - is it time to take the plunge?

In the market for an Xbox One bundle, but haven't taken the plunge? You're in luck, as UK retailers have launched a new ridiculous price offensive against Microsoft's console today, bringing the price down to £299.99 and below for a huge range of competitive bundles in an effort to undercut each other.

It's a brutal and cut-throat war that matches even some of the Black Friday deals, and there's only likely to be one winner.


The Game Collection launched the first salvo when they knocked Xbox One price down to £279.95, but Currys wasted no time in raising the stakes with an insane £329.49 for an Xbox One Kinect  bundle with an extra controller and a year of Xbox Live Gold thrown in!

UK retailers reignite the Xbox One price war - is it time to take the plunge?

Zavvi fired a few shots into the field with a white Xbox One and Sunset Overdrive bundle at only £299.99, followed by a new GAME voucher code and a massive slew of console bundle deals behind it.

Things have been escalating ever since, with even top-tier Evolve bundles now being slashed down to size, not to mention in-store offers. Our email and twitter feeds are lighting up with even more offers and we suspect that other retailers will likely try to follow suit throughout the day.

This follows a prediction from everyone's favourite accountant with delusions of grandeur celebrity analyst, who reckons that the Xbox One will never increase in price following last year's discounts. By the looks of things, he's probably right if retailers have anything to do with it.

UK retailers reignite the Xbox One price war - is it time to take the plunge?

So if you've been sitting on the fence, perhaps it's time you seriously considered buying into Microsoft's console. What was a hilariously overpriced and bloated disaster at launch is now a lean fighting-fit contender with a great games library and more on the way. Naturally you should only consider buying a games console if it offers games you're personally interested in, since they're only an investment in the loosest possible use of the phrase, but with prices this low it might be a good time to catch up on the likes of Forza Horizon 2, Sunset Overdrive, Titanfall, Dead Rising 3 and more before the biggest new games of 2015 start to launch.

Even our PlayStation correspondent, Brendan, is "struggling to find excuses not to own one now!"

Did you take advantage of today's ridiculous slew of Xbox One bundle deals? Still holding out? Never planning on buying an Xbox One, regardless of the price? Have your say in the comments!

Add a comment5 comments
roberttaylor8273  Feb. 12, 2015 at 13:38

as most of there exclusives end up on PC for me at the moment it still doesn't interest me, but for those who don't have a good pc or like pc gaming it is great time to pick one up

Hernan  Feb. 12, 2015 at 15:38

I was going to buy a PS4 but great deals for Xbox One I'm changing my mind. $300 Xbox with already great exclusives like Sunset Overdrive, D4, and Dead Rising. The upcoming exclusives later this year is going to be epic:
Halo 5: Guardians
Quantum Break
Rise of the Tomb Raider
Fable Legends
Forza Horizon 6
Phantom Dust
Ori and the Blind Forest
Super Hot
The Witcher 3: wild hunt better edition

Late  Feb. 12, 2015 at 16:15

D4 lol.

I'm sure it's got it's fans, and may well be a cult classic, but damn that game was bad. Or weird. Or both.
Yeah, I'll go with both.
Everyone should get it while it's free (natch) and play through the first chapter or two, of course, just to see if it's for them. And to see how bizarre it is.

Rbourne  Feb. 12, 2015 at 17:18

Really hoping the PS4 prices follow suit sooner rather than later...

JonLester  Feb. 12, 2015 at 17:57

@Late: Heh, I enjoyed D4, but it's no Deadly Premonition...

@Rbourne: You and me both. Bloodborne is coming and I think I need it.


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