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UK Retailers: Xbox One Pre-Orders "Extremely Positive," Microsoft "Unfairly Slammed" Over Reveal Event

Author:
Jonathan Lester
Category:
News
Tags:
Microsoft, Pre-orders, UK retail, Xbox One

UK Retailers: Xbox One Pre-Orders "Extremely Positive," Microsoft "Unfairly Slammed" Over Reveal Event

Some British retailers have spoken out to suggest that Xbox One pre-orders are performing very well indeed despite the detail-light reveal event last week, which Microsoft are perhaps being "unfairly" lambasted for.

MCV canvassed a number of CEOs, including ShopTo's Igor Cipolletta. The specialist online retailer is pleased to report that Xbox One pre-orders are proving to be very popular, while the negative feedback has also caused a rise in PS4 pre-orders. Win-win for them, basically. "Despite negative comments about the pre-owned model that has not been officially announced, consumer response has been extremely positive in terms of pre orders," he said. "And for the consumers that didn't like what MS has shown so far, they have placed a pre-order for the PS4 so we have an increase on both machines with Xbox One leading this week."

"We have been inundated with pre-order and product information requests from consumers since the reveal last week," agreed Grainger Games sales director Phil Moore. "We are confident that Microsoft [has] gamers' backs and will produce a system that supports the video games market as a whole for many years to come."

Green Man Gaming boss Paul Sulyok went one stage further by suggesting that Microsoft are being treated harshly by their critics over the reveal event, which was just a taster for an emphatic E3 presentation. "I feel Microsoft was unfairly slammed by some commentators for not providing enough information," he argued. "I'm sure they were keeping their powder dry for a game-packed E3 press conference.

"It gives them time to listen and take note of consumer feedback around pre-owned games, pricing, always-on connectivity, Kinect information privacy and regionally relevant services among others," Sulyok concluded. "I think the console war will go in favour of the platform that listens to the consumer, publisher and retailer."

Personally, I feel we can all agree with Sulyok's final point. E3 2013 will hopefully be tremendously informative, but ultimately, it's up to console manufacturers to earn our custom and cash. The festivities kick off on June 10th - we'll bring you all the details as and when.

Add a comment9 comments
Breadster  May. 30, 2013 at 17:28

I don't think it's unfair to give them grief over their reveal, it was simply terrible. That being said it's only fair to wait until E3 before writing them off completely.

Just goes to show that people have more money than sense.
I'm also referring to PS4 pre-orders as well.

The price hasn't even been revealed let alone a number of worrying questions still remain unanswered.

Last edited by [email protected], May. 30, 2013 at 18:15
Crazy Jamie  May. 30, 2013 at 22:59

To be fair, the console war is not going to won or lost on the basis of pre orders at this point, and as such how well the consoles are doing in terms of pre orders is a hollow statistic. Personally I feel that the PS4 has more going for it at the moment in terms of the details that have been announced, but these are very early days. I question the judgment of anyone who has placed a pre order on either of these consoles at this stage without knowing full details of features, games or even price. The more successful console in the long run will be the one that appeals most to the wider consumer base both at launch and throughout its life in terms of development. It's near impossible to get any sort of significant handle on which console that will be at this stage.

Anarchist  May. 31, 2013 at 02:06

The big issue I have with MS, is that just lately their egos have been astronomical, attempting to dictate exactly what we should be buying and how much for, without listening to a word their customers have to say.

Case in point: windows 8. Millions of people told them not to force the shoddy pc unfriendly squary interface thing (and other bits of tat) onto us. They ignored us.

Case in point: office 365. Millions of people have told them about how bad their attempts to force us all onto subscription office services are. Effectively trying to price small businesses out of being able to buy exchange (approximately doubled the cost for a SMB AD/exchange setup). Weve told them how bad there live account requirements are, and the office boxed product activation procedure (it can take 15 minutes just to activate a product, which took 5 seconds in 2010) yet they still ignore us.

I've had it with them forcing what they want to force onto us. They are so badly out of touch with what consumers want. Sell us what we want, not what you want, Mr Gates.

Last edited by Anarchist, May. 31, 2013 at 02:08
RiKx  May. 31, 2013 at 09:51

"I feel Microsoft was unfairly slammed by some commentators for not providing enough information," he argued. "I'm sure they were keeping their powder dry for a game-packed E3 press conference.

"It gives them time to listen and take note of consumer feedback around pre-owned games, pricing, always-on connectivity, Kinect information privacy and regionally relevant services among others," Sulyok concluded. "I think the console war will go in favour of the platform that listens to the consumer, publisher and retailer."

Lets be realistic here Paul, MS aren't known for their well thought out marketing strategies or their long term plans. Ever. Even if it IS a strategy, it's a pretty stupid risky one given the market atm. Maybe they thought it was good way to save on research but think it will cost em in the long run... Either way I'm not forking out for a betamax clone with the worlds most overspec'd spy- sorry, webcam. The whole thing is just plain awful and Anarchist's points about them forcing their policy is correct. Anybody ever dealt with xbox customer support? With little difference in terms of exclusives these days, (I never cared for Forza and I'm bored with gears after 3) it's less and less about the games anymore as to which console you opt for as largely you be able to get your game on either... Oh no I forgot Rage are going to wow us all next gen. Honest...

Oh and pre-orders without money down count for even less. Did anyone speak to GAME about how many they took?

Last edited by RiKx, May. 31, 2013 at 09:55
Late  May. 31, 2013 at 11:21

Oh and pre-orders without money down count for even less.

Aye, I know a lot of people who've preordered both the xb1 and the ps4 at game for £399.99
Not because they want both. Not because they intend getting both, or indeed one, from Game.
Just because we don't yet know prices, it costs nothing to preorder and later cancel, and there's a chance the RRP will be higher on one or both so they have a chance of getting one for less than RRP. (I use the term "RRP" generally, and am ignoring legalities with such issues/practices in Europe these days.)

Makes sense, to be fair. I've no idea which console (if any) I want, at this juncture - and if they're both something ridiculous like £600 but I had an option to get them for £400 (then either keep or sell them) then why not.
If RRP is around £400 (which looks likely) then you just cancel your order - no harm, no foul.

Yeah, preorders are high.
I bet we're going to break all kinds of records for cancellations though!



EDIT: Damn but the BOLD on this forum is bloody heavy!
Bold bbcode tags removed.

Last edited by Late, May. 31, 2013 at 11:54
Tsung  May. 31, 2013 at 11:46

The Xbox one will be a success with many sales. Because you can count sales in a number of ways and microsoft usually does pick the most favorable.

So units shipped to Amazon / Game / retailers will be (if need be) counted as sales for Microsoft advertising purpose. The fact the boxes are sitting on shelf or in a warehouse doesn't matter. It's the same trick they pulled with Windows 8.


Pre-orders mean nothing when they can be cancelled at any time. Yet a pre-order will most likely be counted as a successful sale in a numbers war. I suspect many people will pre-order both consoles to ensure they are one of the first to get them and then cancel the one they don't want. Or if there is going to be a shortage buy both and flog the one they don't want on Ebay.

Late  Jun. 4, 2013 at 11:34

Asda/Walmart have now said pre-orders for the XB1 are breaking records.
They haven't even guessed at a price for the console, and are taking £20 for each pre-order. You (and the retailer) can cancel at any time.

People are bloody strange.

Breadster  Jun. 5, 2013 at 03:38

I don't see how you could pre-order one of the consoles at this stage, especially when E3 is so close.

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