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UKIE Report Says Over 40% Of UK Population Now Plays Games

Jonathan Lester
UKIE, United Kingdom

UKIE Report Says Over 40% Of UK Population Now Plays Games

43% Of Parents Game With Their Kids, Gamers "More Sociable" & Sporty

A newly-published report from British trade body UKIE suggests that the United Kingdom is fast becoming a united gaming nation.

What was once considered to be a niche ("nerdy" was the phrase I encountered most often back in the day) hobby is now more ubiquitous than ever according to the report's major headlines:

  • 40% of the UK’s online population aged 16 to 64 years old have played games in the last year
  • 46% of these people are female
  • Online matches packaged as the preferred form of gaming for the online population of UK
  • 43% of parents play games with their children
  • The majority of children aged 6-15 are buying or receiving games
  • And people who play games seem to be more sociable and sporty than others; being more likely to be interested in ‘going out to bars and clubs’ (50% vs. 38% non-gamers) and ‘taking part in sport’ (42% vs. 34% non-gamers)

Commenting on the report Ukie CEO, Dr Jo Twist said: “We know that more people than ever are playing games and this report backs that up, with 40% of the online population of the UK now regularly playing games, and nearly half of them are female.

“The survey also really shows the ever growing acceptance of games as an everyday pastime. This is also being seen politically; over the last two weeks we’ve held meetings with 11 senior politicians from the major political parties and all of them had a very positive view of what games could offer society and the economy, giving us more scope to build on our recent political wins of tax breaks and getting children coding.”

Hear hear.

Add a comment4 comments
Realhoneyman  Nov. 21, 2012 at 18:50

Hey there. Could you discuss this briefly in your Pwncast? It seems due time that the games industry is getting reasonable respect that long time gamers have always know it deserves. Children honeing their talents from a young age will undoubtedly produce some very interesting results for the future of gaming (ones that I am looking forward to playing).

MattGardner  Nov. 23, 2012 at 14:53

We have in fact made the report the entire focus of this week's PWNCAST! 12 noon Sunday we'll be having a big old natter about the industry's burgeoning legitimacy, expanding audiences, changes in perception etc. :)

Late  Nov. 23, 2012 at 16:18

So long as you make a regular feature of ending podcasts with an aggressive goodbye in a random foreign language you're on a winner.

MattGardner  Nov. 24, 2012 at 21:57

Well at 03:50 in this week's Game Buzz there's a booming "Bonjour!"

I may be losing my mind.

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