Summer Lull Drops Sales To 200,000 Per Month
After attempting to smokescreen their recent Vita sales figures, Sony has revealed that their premium handheld has managed to sell 2.2 million units worldwide as of June 30th - with estimates that they've only been able to shift 200,000 per month over the summer.
These figures are slightly worrying, especially since they suggest that the PSP is still vastly outselling its successor.
"The latest figures we've released for Vita are 2.2. million sales worldwide," an SCEE rep informed Joystiq, quoting figures accurate up to the end of June 2012. Since Sony managed to sell 1.8 million Vita consoles as of April 2012, some simple mathematics suggest that they've only managed to move an average of 200,000 units in May and June. If you want to apply this figure to their recent financial statement, which combined both PSP and Vita sales into a figure of 1.4 million, you can extrapolate that the PSP outsold the Vita by more than double.
To put this in perspective, the 3DS sold over 6.6 million units by September 2011, and the 3DS XL reportedly racked up first week sales of nearly 200,000 - in Japan alone.
This slow uptake might explain why Sony are finding it "difficult" to secure third party support for the Vita, since a full half of the install base will have to buy a game to make it go platinum.
So, things aren't looking too rosy for the Vita, but there's no need to panic just yet. Sony announced a slew of major exclusives at Gamescom, such as Media Molecule's Tearaway, Killzone Mercenary and Black Ops Declassified; while also touting imminent PSOne classics, cross-buy promotions and PS Plus support. We expect that the Vita will enjoy some strong Christmas sales, not least because of several bundles such as a LittleBigPlanet and Assassin's Creed Liberation SKU.
A price cut is apparently out of the question this year, but we (and some of our readers) reckon that reducing the cost of memory cards might be a smart move.