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Vita's Japanese Sales Drop 78% In Second Week, Sony Refuse To Comment

Author:
Matt Gardner
Category:
News
Tags:
Playstation Vita, PS Vita, Sales, Sony

Vita's Japanese Sales Drop 78% In Second Week, Sony Refuse To Comment

The Christmas charts were not particularly kind to the Playstation Vita, which launched in Japan on December 17th. The second week's sales saw a drop of 78% for the Sony handheld - from 324,859 sold in week one to 72,479 in week two.

It's predecessor and immediate competition fared far better over the Christmas break, but then again both the PSP and the 3DS have iterations of the fiendishly addictive Monster Hunter series to fall back on. The latter amassed 482,200 sales with the  former taking 101,121, with the Vita's hefty price tag of 24,000 yen probably not helping matters either.

Andriasang reports that Bloomberg Japan asked for comment on the Vita's second week performance, but was truly presented with a old "no comment" from SCE PR head Satoshi Fukuoka.

To be honest, that sales drop is not particularly surprising, although it will hardly have been greeted with cheers at Sony Japan's HQ, and Sony will expect to see an upward swing throughout the next couple of months.

The PS Vita will launch over here in the UK on February 22nd, priced between £230-£290, depending on which model you go for.

Add a comment2 comments
fanpages  Jan. 3, 2012 at 17:38

FYI: "PS Vita off to a poor start in Japan"

[ http://www.hotukdeals.com/misc/ps-vita-off-a-poor-start-japan-1108579 ]

BFN,

fp.

beurie694  Jan. 3, 2012 at 18:37

the reason is that when you buy one you have absolutely no choice in having to bpurchase the overpriced memory cards forthem that is probally the main reason sales have been so poor so far.

To Quote:
With the high price of the PlayStation Vita’s memory stick, we take a look at whether you need the flash card to use the handheld, and what the added cost means for gamers.

The move is in direct contrast to Sony’s openness with the PS3, which is repeatedly praised for it’s ability to use any 2.5″ SATA HDD, and is actually more similar to Microsoft’s decision to charge well above average for their proprietary hard drives. But even Microsoft’s business strategy was preferable – you don’t need to own a HDD for 99% of retail games – but on the Vita, a memory card is much more important. The biggest launch title for the Vita, Uncharted: Golden Abyss, requires a memory card simply to save the game, along with several other games. That means that if you buy a normal Vita without a card, you will essentially be unable to play the game. The sad fact is that the average gamer won’t know this, and neither will gift-givers, meaning that the first emotion countless Vita owners feel when they try and play their new handheld will be anger and confusion. Especially when they realize the price of the memory stick.

If you plan on buying a PlayStation Vita, you will have to buy a memory stick just to play all the retail games, so the true cost of the Vita is above the advertised price of $249. Sony has basically sold a car without one of the wheels, just to make it appear cheaper.

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