Wargaming.net CEO Victor Kislyi has revealed that many Western publishers laughed World Of Tanks off as a "cheap" free-to-play ripoff. Positive reviews and 35 million subscriptions later, we daresay a few execs might be eating their words.
"They [publishers] were very arrogant," Kislyi explained during a GDC Europe panel, as reported by Eurogamer. "There were a number of things it was called. It was described as cheap, Asian stuff. And things worse than that."
However, the free-to-play sector has undergone a radical upswing over the last few years, resulting in World Of Tanks becoming a major global success in several territories and attracting 35 million subscriptions. Kislyi had a few choice words of his own.
"When this boxed business dies off, you know who's going to pay for your advertising?" he stated. "Us."
Throughout the rest of the panel, Kislyi reiterated points he made in an interview with us, suggesting that the key to free to play success is to make money without being greedy. Again: "it is a rocket science."
World Of Tanks update 8.0 is set to revamp the graphics and physics engine in the near future, while World Of Warplanes is set to release before the end of the year. Matt will be checking in with them at Gamescom, so stay tuned.