[UPDATE: The standard black model is available for the same price]
How cool is the white PS4? It's cool as ice, but this price is hotter than hell for Sony's stylish white PS4 as you can now pick it up for £279.99. You can opt for home delivery or check out the stock at your local store. At this price though, it won't be around for long. Let's put it this way, back in November, this was about £350.
This white PS4 is a 500GB model and comes with all the usual cables, a basic earbud headset and a white controller.
Thanks to oye81.