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Wii U Advert Banned By UK Regulator

Author:
Jonathan Lester
Category:
News
Tags:
Advert, Nintendo, Wii U

Wii U Advert Banned By UK Regulator

The Advertising Standards Authority has pulled a Wii U advert off the air. Before you get too excited, no, it isn't for a gore-filled, sexually explicit, substance abusing, ultraviolent, potty-mouthed new game that makes Manhunt look tame in comparison. Rather, the offending advert just oversells the 'play on Gamepad' feature a tad.

Also, it's pretty terrible.

Did you spot the critical problem? Eagle-eyed (or particularly pedantic) viewers noticed that the advert implies universal Gamepad switching functionality for all games rather than just a select few at launch, and complained to the ASA accordingly.

Despite Nintendo claiming that they have “no control over how third-party software developers used the capabilities” of the new console, the advert has now been banned from British telly.

This rather poxy TV spot serves to highlight one of Nintendo's major problems with the Wii U: its tablet controller and unique features are incredibly difficult to market effectively. Considering that there isn't a single exclusive in the UK top forty charts, it's clear that they'll have to overcome this issue and do so soon.

Add a comment5 comments
Late  Jan. 17, 2013 at 12:07

Biggest news here is that Nintendo have made an advert for the U. I've seen none. Not a single one. (That said, I tend to watch tv rips much more than tv channels, so don't see all that many ads...)

JonLester  Jan. 17, 2013 at 12:35

Yeah, we've moaned about Nintendo's terrible and hard-to-find ads in a recent PWNcast. Basically, NoE seem to have no idea what they're doing, or absolutely no interest in flogging the Wii U.

We're not exactly sure which, but neither is exactly ideal...

Last edited by JonLester, Jan. 17, 2013 at 12:35
MattGardner  Jan. 17, 2013 at 14:51

*facepalm*

RiKx  Jan. 17, 2013 at 15:40

Yeah, we've moaned about Nintendo's terrible and hard-to-find ads in a recent PWNcast. Basically, NoE seem to have no idea what they're doing, or absolutely no interest in flogging the Wii U.

We're not exactly sure which, but neither is exactly ideal...


This was EXACTLY the case for the Gamecube too... We all know how well that turned out :/ Oh Nintendo you determined to be software devs aren't you!

imdurc  Jan. 17, 2013 at 23:57

So, a simple note during the ad saying, "Select games only," wouldn't suffice?? Just banned. Quite harsh, isn't it?

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