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Wii Is The Top Lounge Console, 360 Owns The Bedroom

Felix Kemp
Games news, Playstation 3, Wii, Xbox 360

Wii Is The Top Lounge Console, 360 Owns The Bedroom

Nintendo's success with the Wii is in no small part due to its family-friendly appeal. It's for the kids, the parents, even the elderly. As such, it's the top lounge console, with a resounding 59% of US living rooms featuring a Wii. Microsoft and Sony have to settle for 45 and 42% respectively, but it's not all doom and gloom for the Xbox 360, which can be found in 28% of all console-owning households, as opposed to the PS3's 16% and the Wii's 14%.

It's a stark reminder of how this generation stands, with the Wii enjoying widespread success in a number of untapped markets, while the 360 and PS3 continue to chip away at the bedroom-bound core audience. Microsoft will undoubtedly be happy with their standing in the latter stakes, but I'd expect a little green-eyed glances in Nintendo's direction. It'll be interesting to see how these statistics stand next year when Kinect has been given ample time to stretch its virtual legs.

But wait, there's more! Nielsen's report reveals 50% of US households keep their respective console(s) in the living room, with a further 19% to be found in children's rooms, and 10% in the master bedroom. As for the more adventurous console-owner, 1% admitted to keeping their consoles on the patio, with another 1% slapping it in the kitchen. Bizarre! [Nielsen]

Add a comment9 comments
Jonathan Lester  Mar. 23, 2011 at 21:21

I've actually got them the other way round now that Kinect requires all my lounge floorspace. The Wii, on the other hand, is upstairs and primarily used for constantly playing Super Mario RPG.

funkdogger  Mar. 23, 2011 at 21:56


funnyfuck  Mar. 23, 2011 at 23:33

hahaha ^Above!

seems deal spawn is run by xbox fanboys

sparced  Mar. 23, 2011 at 23:55

I wouldn't be surprised to see the Xbox ruling the bedroom. It's dirt cheap and the choice of school children playing on their 19" TVs. If you an employed bum or teenager who only cares about Call of Duty and Fifa you'll go with the 360 no question.

Paul Andrews  Mar. 24, 2011 at 14:01

So 50% of housholds keep their respective consoles in their living rooms, and 59% of housholds have a Wii in there.
Doesn't make sense.

tommy  May. 16, 2011 at 19:45

haha yes deal spwn is run by xbox fan boys! must be the low income, i really think they need some fresh view on things.

They get paid to copy and paste articles. granted they do sometimes use a thesaurus, but it is still appalling that they can get away with this!

On mobli or what ever its called Jon L done a review on a game (unpleasant horse) which had all ready been out weeks, it has now been re-dated to coincide with the release date but it kind of makes for a point less post on his behalf as now nobody will get to read it.

Not trolling just pointing out flaws! Love you x

Steve  May. 16, 2011 at 20:25

Grow up kiddiewinks. I'm sure there are playgrounds up and down the country where you can argue about who has the best console/biggest dad/biggest todger.

The point of the article is to highlight the fact that a large proportion of the console buying public have their console in the living room, as it is considered to be a more family friendly pursuit than in years gone by. By association, you can then reason that the console manufacturers will be planning the next generation of consoles around this, (i.e. Designing functionality around how easy it is for Granny to pick up and play, rather than how good the game playing experience is, etc). Perhaps, rather than throwing silly accusations of bias around you might like to consider that for a few moments.

I for one, do not relish the prospect of gaming becoming so mainstream that 90% of games on the market require you to leap around your living room like an idiot or are so one-dimensional that you tire of them after 20 minutes.

Gunn  May. 17, 2011 at 09:48

One of the reasons I have the PS3 in the living room is that I use it as a media player. Same can be said for 360 as well, I guess if you have the room why not have all of them in there.

StauntonLick  May. 17, 2011 at 11:45

Very true - I use my 360 pretty much daily but only play games every couple of days. The majority of its on time is spent streaming videos/films rather than gaming - the price you pay for sharing a flat with your girlfriend!


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