Nintendo's success with the Wii is in no small part due to its family-friendly appeal. It's for the kids, the parents, even the elderly. As such, it's the top lounge console, with a resounding 59% of US living rooms featuring a Wii. Microsoft and Sony have to settle for 45 and 42% respectively, but it's not all doom and gloom for the Xbox 360, which can be found in 28% of all console-owning households, as opposed to the PS3's 16% and the Wii's 14%.
It's a stark reminder of how this generation stands, with the Wii enjoying widespread success in a number of untapped markets, while the 360 and PS3 continue to chip away at the bedroom-bound core audience. Microsoft will undoubtedly be happy with their standing in the latter stakes, but I'd expect a little green-eyed glances in Nintendo's direction. It'll be interesting to see how these statistics stand next year when Kinect has been given ample time to stretch its virtual legs.
But wait, there's more! Nielsen's report reveals 50% of US households keep their respective console(s) in the living room, with a further 19% to be found in children's rooms, and 10% in the master bedroom. As for the more adventurous console-owner, 1% admitted to keeping their consoles on the patio, with another 1% slapping it in the kitchen. Bizarre! [Nielsen]