Once again, CD Projekt Red are experimenting with the bizarre idea that treating consumers like valued customers might actually be good for business.
Speaking to Kotaku, Game designer Maciej Szczesnik suggests that it's pointless to actively combat piracy, so instead, why not try to make it convenient for potential customers to buy and enjoy the game? "We are trying to get rid of DRM," he said. "If someone wants to pirate a game, eventually he will.”
“Which is bad, of course," Managing director Adam Badowski chimed in. "But you can’t do anything about it, so. We want to give the best user experience possible. When we removed DRM, people on those torrents were actually asking people not to download our game, because we [weren't using DRM].”
What a novel and rather wonderful idea. That said, most people will probably buy this on Steam anyway, but it's good to know that at least one company is actually willing to put user experience and convenience above
outrageously draconian and idiotic DRM that practically legitimises piracy restrictive anti-piracy measures.
The Witcher 3: Wild Hunt is out in 2014 on PC, PS4 and whatever Microsoft decides to announce when they get around to it.