Microsoft's Phil Spencer has suggested that the Redmond company are more prepared for the release of the Xbox One than they were for that of the Xbox 360.
Of course, given that the latter was rushed so quickly out of the door that they forgot to stress test it, that's not particularly surprising.
Spencer's position, however, is more that Microsoft are trying to get the balance between hardware yield and day one availability right, and that consumer experience is of paramount importance this time around.
"We feel great about our hardware yield," Spencer told GameInformer. "We feel great about the number of units we're going to have at launch. Our pre-orders are going really well; better than they did for the 360.
"You want people to be able to walk in the store and buy one on day one, so you're trying to manage the inventory that isn't pre-sold. It's not a yield problem, it's us trying to manage the hardware side. I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience."
"Availability should feel a lot better than it did for 360," he continued. "If people want to pick up more controllers and games, they'll be there. We feel really good about our pre-order number, and we're managing it through allocation rather than demand. [Pre-order] isn't the business. It's way more important to me what happens when people walk in the store. The business is selling consoles."
We got to grips with a number of launch titles and the Xbox One OS and user experience at Gamescom this year, so expect a fat impressions blowout later this week.