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Xbox LIVE: Don't Expect Day 1 Games On Demand Anytime Soon

Matt Gardner
Digital Distribution, Digital vs Retail, Games On Demand, Microsoft, Retail, Xbox 360 games, Xbox Live

Xbox LIVE: Don't Expect Day 1 Games On Demand Anytime Soon

Microsoft has defended its stance on digital distribution of full retail titles, saying the that reason Games on Demand titles release around six months later on Xbox LIVE than they do on high street shelves is all about consumer choice.

Which doesn't seem to make a huge amount of sense.

“It comes down to choice,” Xbox Live’s UK product manager Pav Bhardwaj said, talking to MCV.

“The customer has the choice of going to retail on day one if they really want to buy a particular title, or to wait a couple of months and buy it full price from the Xbox Live marketplace.

“It’s a successful part of our business, we’re very pleased with the growth and it continues to do really well. Clearly there’s an audience out there who are happy to purchase a product at full ERP six or so months after [its retail release].”

At first glance this would seem to imply that we gamers only have ourselves to blame for high digital prices. As Bhardwaj says, if GOD is proving to be a profitable service, why change it?

“We don’t do Games on Demand on day one, we focus on boxed retail for day one,” added Bhardwaj. "That’s where our focus has always been and will remain that way for the foreseeable future.

“We release a game roughly six months after it arrives at retail at full ERP. That’s our model and we’ll be sticking to that. It’s a successful model, so why change something you don’t need to?”

There are undoubtedly retailer relationship considerations that come into play, but it would be interesting to see how Microsoft's digital sales stack up against Sony's, with the latter often releasing games on PSN at full RRP on day one.



Add a comment5 comments
Lemming  Apr. 27, 2012 at 13:27

I've never bought a retail game from GOD as the prices are insane! Why pay full whack for a game that takes up space on your hdd when you can get it new retail for £17.99 or less or 2nd hand?! I have however got some PSN titles on offer and plenty from the Steam sales.. I'd love to know who's paying £40 for digital xbox games, I'm sure they would help my uncle in nigeria collect his will money..

StolenDiagram  Apr. 27, 2012 at 13:34

Agreed. I'm glad Day 1 GOD doesn't exist, you'd only get idiots with more money than sense paying £70 or whatever random, over-inflated price M$$$$ deem appropriate to attach to them.

There are games still on the service which launched with the console in 05 STILL carrying a £30 price tag. You could get them new most likely IN A **** BOX WITH MANUAL for a fiver or less.

I have NEVER and WILL NEVER see the appeal behind $ony and M$$$$ and their stupid digital download services. I can buy physical copies of the very same game for a **** load less!

RiKx  Apr. 27, 2012 at 13:47

I'm sure they would help my uncle in nigeria collect his will money..

agreed who are these morons? I just don't believe this guy. I think its laziness. M$ seem to be competing (in a sense of doing nothing whatsoever at all) with Nintendo for laziest ba*stards imaginable. They make enough money and don't care about making more or improving a service that could be great, like games for windows live (great front end) or zune (FFS i dont want to HAVE to buy an ipod as its the only well built digital audio device) or if indie games get XBL releases... then there's anything to do with on-line with nintendo in any fricking sense imaginable (joke on-line gaming and networking, no linked accounts etc etc) . They are just cack. Everyday i get more and more WASD FTW because of some b*lls they come out with or don't do. Sony are massive under-achievers too i'm not leaving them out. Rant over.

hurrakan  Apr. 27, 2012 at 13:53

Just another nail in the coffin.

Winghead84  Apr. 27, 2012 at 14:42

I have no idea why anyone would buy a full-price game, months after release, from the service when it's so much cheaper in shops for a physical copy, unless they're one of those people who obsess about paying full price so the developer gets more money. But if they're like that surely they'll be pre-ordering and getting games on release day...

So I just don't understand how this service is successful, but if it really is and people are that daft, I don't blame Microsoft for not changing things.

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