"Shame On Us"
Microsoft may have bowed to consumer pressure by removing Xbox One's online check-ins and console DRM, but it's clear that many consumers were excited about the idea of Family Sharing that would let customers share digital games with up to ten friends. Xbox One chief product officer Marc Whitten reckons that the feature could well make a return if they can find a way to make it work.
Better yet, Microsoft has also acknowledged that they need to communicate more effectively following what has been a hopeless two months of U-turns and botched events.
“If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back," Whitten told IGN when quizzed about Family Sharing. "We believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content.”
“We had to make room, just from a pure engineering perspective, to be able to get that [U-turn] work done. So taking Family Sharing out of the launch window was not about ‘we’re going to take our toys and go home’ or something like that.
“It was just sort of the logistics of ‘how do we get this very, very clear request that people really want, that choice, and how do we make sure we can do an excellent job of that, get to launch, and then be able to build a bunch of great features?’”
So, how do you plan to justify the RRP and get gamers excited about Xbox One, Mr. Whitten? “I think it’s pretty simple,” he concluded. “We’ve got to just talk more, get people understanding what our system is.
“The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”
Here here. Microsoft has managed to confuse and alienate many gamers since the horrendous May reveal, but hopefully they'll start to genuinely show us what Xbox One has to offer over the coming months.