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Xbox One: Microsoft Investing $1 Billion Into New Games

Author:
Matt Gardner
Category:
News
Tags:
Don Mattrick, Exclusives, Microsoft, Xbox One

Xbox One: Microsoft Investing  Billion Into New Games

Microsoft's Don Mattrick has suggested that people are underestimating Microsoft's focus on games when it comes to the Xbox One.

Probably because they said sod all about them in the console reveal. Maybe.

In a pre-show chat with OXM, Mattrick stated that he felt audiences will be satisfied that Microsoft have made securing exclusives a "core goal".

We just ran through our script and counted the number of exclusives, and looked at the amount of money that we're spending and the deals that we have, exclusive windows and [things to create differentiation]," said Mattrick. "I think, candidly, people are way, way under-indexing how hard we're punching.

"We're going to come out with detail on things and people are going to go, 'oh my god. Like, 'they were focused, they made this a core goal, core activity'. There are great hits, there's innovation, and there are world class creators plugged in. You know, I keep track of it all, and I hope everyone here does - we kind of look back at all the different years and at what we shipped, how many units have sold. There's a lot of hyperbole about things, but I think we're going to deliver."

Let's hope so.

Add a comment5 comments
Tsung  May. 29, 2013 at 11:01

Are we not all bored / tired of Microsoft Xbox One News stories where they claim X,Y,Z and yet do not actually say anything at all.
WE SPENT $1 BILLION ON GAMES but we're not going to tell you anything about them. GAMES MAY BE TRADED IN but we're not going to give you any details. WE WONT BE RECORDING YOU ALL THE TIME unless you opt in.

It's getting to the point where I'm thinking who cares? give us some proper news or just **** off. It's almost like they keep making announcements to "test the water" and then if the response is less than favorable they complain we're being unfair or maybe they will decide to change the detail. Meh!

RiKx  May. 29, 2013 at 11:04

Are we not all bored / tired of Microsoft Xbox One News stories where they claim X,Y,Z and yet do not actually say anything at all.
WE SPENT $1 BILLION ON GAMES but we're not going to tell you anything about them. GAMES MAY BE TRADED IN but we're not going to give you any details. WE WONT BE RECORDING YOU ALL THE TIME unless you opt in.

It's getting to the point where I'm thinking who cares? give us some proper news or just **** off. It's almost like they keep making announcements to "test the water" and then if the response is less than favorable they complain we're being unfair or maybe they will decide to change the detail. Meh!


Was going to say exactly this. Well y'know except in my more ranty way... ;)

Late  May. 29, 2013 at 11:29

I'm happy to wait to see what games they're revealing (as launch windows, as exclusives, and as having exclusive or timed dlc or features).
It's not like we have a very long wait - and it always made sense to wait until E3 to reveal those things. Equally, it made sense to reveal the hardware and some of the new features a couple of weeks earlier, focussing heavily on the non-gaming aspects. Keeps them in the press and peoples' thoughts/conversations for a sustained period, and some of the bad press about any negatives people had about the console will be partly forgotten or lost in the hype when the games roster is announced. Start with something positive, throw the bad news in the middle, and end as strongly as possible.

To be honest, in my uneducated view, it's sound reasoning by the marketing department.
As with most folk, I'm definitely very wary of getting the X1 as things stand. Some aspects of it looked very good, some give cause for great concern. But I'm not condemning the console nor singing it's praises at this point. We don't know enough. We'll know more about the whole package in a few months' time.

In the meantime I'm perfectly happy to wait another couple of weeks - and I look forward to seeing what E3 brings. Should (fingers crossed) be the best E3 in a LONG time.

Don then goes on to say, post interview, "Yeah we've already spent a few million securing COD DLC, and then a few more million on some other timed DLC. Then umpteen million in advertising".

Breadster  May. 29, 2013 at 13:25

Tsung pretty much summed it up. They're just constantly coming out with incredibly vague statements. Not that I expect any different from them, it's just getting old pretty quickly as that's all they're doing.

I can't wait for E3 so I can actually see some games.

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